Jamie Wilson

Jamie Wilson, Associate Editor

Jamie’s coverage includes news and developments in frames, sunwear and fashion accessories markets, including product, marketing initiatives, companies and brand licenses. She is the editor of Style.Pages, a monthly print feature exploring fashion trends in eyewear and sunwear as well as its accompanying e-blast. Jamie also edits VMail ProductWatch, a weekly e-newsletter offering briefings on frame, sun, spectacle lens and contact lens line additions. She also manages Vision Monday’s social media platforms including Twitter, Facebook , Instagram and LinkedIn. Contact Jamie at jwilson@jobson.com.

Goodbye Winter, Hello Allergies

By Jamie Wilson
Friday, March 15, 2019 12:26 PM NEW YORK—It’s the moment we’ve all been waiting for—spring is officially just a few days away. Everything starts to come back to life: leaves return to the trees, the grass regains its color and as the earth softens, flower come into bloom. But along with enjoying the beauty of springtime, that also means saying hello to an old friend—pesky seasonal allergies! While some stop to smell the roses, others are busy battling red, itchy, swollen eyes, incessant sneezing and general discomfort. Not exactly the ideal way to ring in a new season.

Check.Out: Style Eyes Optical

By Jamie Wilson
Monday, March 11, 2019 12:30 AM Plein Les Mirettes (PLM) collection, born in 2012 from the French designer, Christophe Morcamp, presents evocative frames. Heritage mixes with futuristic details to delight women of all ages. Plein Les Mirettes offers unique and timeless design with bright colors, flattering shapes and quality-oriented design.

Lite Brite

By Jamie Wilson
Monday, March 11, 2019 12:30 AM WHAT: Neon colors, which first starting making their comeback in 2018, are trending in a big way for 2019 in high fashion ensembles, streetwear, swimwear and accessories. The bright, bold, saturated tones have brought a refreshing complement to the neutrals that have been on the scene.

Meet Me in Munich: Opti 2019 Hosts 28,000 Visitors

By Jamie Wilson
Monday, March 11, 2019 12:30 AM MUNICH, Germany—From Jan. 25 to 27 Vision Monday headed to the heart of Bavaria for opti 2019. Walking through show felt a little different this time around as the eyewear exhibition was featured among six halls of the Fairground Munich for the first time. However, the expansive show floor was no less packed as each section from hall C1 all the way to C6 was buzzing with foot traffic as it hosted around 28,000 visitors and 631 exhibitors.

What Are You Wearing?: Dillon Opticians, Toronto, Ontario

By Jamie Wilson
Monday, March 11, 2019 12:30 AM Audrey has been in the optical industry for 48 years. “I was on my way to a career in nursing when I worked in an optical store. I had wonderful mentors who convinced me to become an optician instead. I did and I have never looked back,” she said.

Gary Clark Jr. Is New Face of John Varvatos Campaign, ‘Indivisible’

By Jamie Wilson
Monday, February 11, 2019 12:45 AM NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family.

Sporty Spice

By Jamie Wilson
Monday, February 11, 2019 12:45 AM Athleisure shows no signs of slowing down and has continued to evolve within fashion since the term was first coined. Sunwear styles that aren’t specifically performance driven have taken on a sportier feel to provide the perfect accessory to those fashion windbreakers and biker shorts.

What Are You Wearing?: Eyes on Fremont Seattle, Washington

By Jamie Wilson
Monday, February 11, 2019 12:45 AM After answering an ad in the newspaper for retail help, Bill has been in the optical industry for 23 years.

Social Influencers

By Jamie Wilson
Monday, February 11, 2019 12:30 AM NEW YORK—Influencer marketing has seen immense growth as social media platforms evolve, metrics become more sophisticated and brands lean toward creating more authentic connections with consumers. The continued dominance of influencers shows no signs of slowing down as a favored marketing tactic among brands both large and small.

Arian Fartash, OD, Paves the Way for ECP Influencers

By Jamie Wilson
Monday, February 11, 2019 12:29 AM Arian Fartash, OD, known on Instagram to over 46,000 followers as @glamoptometrist, knows both sides of the influencer and consumer spectrum. While influencers and influencer marketing isn’t that new, Fartash sees the job of influencers within the optical industry as a “fairly new role.”

Transitions Optical Modernizes Brand Through Influencer Partnerships

By Jamie Wilson
Monday, February 11, 2019 12:28 AM The continued growth of influencer marketing has enabled Luxottica to target specific talents and tap into their engaged followers. Through these relationships and a valued sense of authenticity in each campaign, followers have grown to genuinely support the company’s brands.

Optician Sheena Taff on How Industry Insiders Affect Consumers’ Decisions

By Jamie Wilson
Monday, February 11, 2019 12:27 AM Sheena Taff, licensed managing optician at Roberts & Brown Opticians and known on Instagram as @optician.about.town believes that influencers who are directly involved with the optical industry whether they are optometrists, opticians or industry insiders often have a big effect on consumer decisions “as they are viewed to have more knowledge and can share personal experience with the products.”

Darryl Glover, OD, Believes in the Power of Authentic Dialogue

By Jamie Wilson
Monday, February 11, 2019 12:26 AM Darryl Glover, OD, and co-founder of DeFocus Media, believes that the utilization of influencers as a part of a larger marketing strategy is the “smart and current thing to do.” Glover notes that influencers have the ability to create authentic dialogue that an audience can relate to.

Meet Me in Munich: Opti 2019

By Jamie Wilson
Friday, February 8, 2019 2:04 PM MUNICH, Germany—From Jan. 25 to 27 VM headed to the heart of Bavaria for opti 2019. Walking through the show felt a little different this time around as the eyewear exhibition was featured among six halls of the Fairground Munich for the first time. However, the expansive show floor was no less packed as each section from hall C1 all the way to C6 was buzzing with foot traffic as it hosted around 28,000 visitors and 631 exhibitors.

Stop and Smell the Roses

By Jamie Wilson
Monday, January 21, 2019 12:32 AM I’m still trying to wrap my brain around the fact that it’s actually 2019. What?! The older I get, the less I understand how time really works. Why are Mondays so long and the weekends so short? Why do winters drag on and summers breeze by? I’m not sure I’ll ever figure it out. What I do know is that we can’t go back, so forward it is.