By Jeff Hopkins, Contributing Editor
Monday, November 12, 2018 12:30 AM
Chances are you wouldn’t buy a house without seeing it in person. After all, you’re going to be spending a significant amount of time there. Yet most of us spend almost every waking hour “living” in our eyeglass lenses, but we don’t actually get to experience them until after we’ve purchased them. That’s the eternal problem of selling eyeglass lenses: you can tell patients that digital designs will work better than the standard designs they are wearing today, but how do you make them see the difference?
By Andrew Karp and Jeff Hopkins
Monday, September 17, 2018 12:30 AM
NEW YORK—In today’s ultra-competitive service economy, the pressure to deliver products and services when, where and how consumers want them—the so-called “Amazon effect”—impacts all suppliers. Eyecare professionals and optical retailers are feeling the heat, and so are the labs they depend on.
By Jeff Hopkins
Monday, November 14, 2016 12:30 AM
For the optical industry, continuing education isn’t just something you do on a weekend. It is a need that never goes away. Optical technologies change, new vision issues and clinical approaches emerge, and practices are always in search of ways to increase customer satisfaction and profitability.
By Jeff Hopkins
Monday, April 11, 2016 12:33 AM
Blue light is one of the most talked about vision care topics in recent years, both within and without the optical industry. Professional journals, trade publications and even consumer media are filled with articles about the potentially harmful effects of blue light on the eye, as well as its effect on sleep patterns, mood and overall wellness.
VM spoke with nine ECPs who have made blue light management an important part of their patient care regimen.