BUSINESS: Research + Stats Marketing With Stories on Facebook, Instagram and Snapchat By Staff Thursday, November 29, 2018 2:02 PM Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication. Stories are a creative playground, an enticing way to reach mobile-savvy young people and the latest twist on influencer marketing, according to a report from eMarketer. But while they have been a hit on Instagram and Snapchat, few Facebook users have taken to them so far. Hundreds of millions of social users across Instagram and Snapchat are using stories on a daily basis. However, usage is less common outside of the Gen Z/millennial generations, and Facebook hasn’t cracked the code yet.Many marketers are now using stories for organic (unpaid) marketing on social platforms. Paid advertising opportunities are growing quickly, and stories are also becoming a vehicle for ecommerce and influencer marketing.Instagram is now the platform of choice. Fewer marketers are using Snapchat, and Facebook is far behind. Stories on Messenger and WhatsApp will also be an option for marketers.