INSIGHTS Insights for 12-6-18 By Staff Wednesday, December 5, 2018 1:51 PM "Target realized the importance of devoting the time, attention, skill, and strategy to developing data and analytics competencies in a critical part of the business—its e-commerce site—before rolling out these capabilities more broadly. I think that’s a big reason why Target’s adoption of a data-driven approach has been so successful."-Harvard Business School professor Srikant Datar, author of a recent HBR case study, Data Science at Target, co-written with research associate Caitlin Bowler, as noted in a post this week on the HBS Working Knowledge community of Forbes.com, which was written by by Dina Gerdeman.