Deirdre Carroll, Senior Editor
Deirdre covers news and developments in the frames, sunwear and fashion accessories markets, including products, marketing initiatives, companies and brand licenses. She also oversees retail buying and merchandising trends in these sectors. Deirdre is the editor of
Style.Pages, a monthly print feature exploring fashion trends in ophthalmic eyewear and sunwear. She is the editor of
VMail ProductWatch, a weekly e-newsletter offering lively briefings on frame, sun, spectacle lens and contact lens line additions. She is also the editor of
Bold Face and
High Visibility on VisionMonday.com and oversees
Vision Monday’s social media properties
@VisionMonday,
Facebook.com/VisionMonday and
LinkedIn. Contact Deirdre at
dcarroll@jobson.com.
By Deirdre Carroll
Monday, February 15, 2016 12:00 AM
“After 10 years, it’s hard to believe this is my last issue with VM but I won’t say goodbye. I’ll just say until we meet again!”
By Deirdre Carroll
Monday, January 18, 2016 12:00 AM
From the other side… of 2015. Another year is over and I don’t know about you, but I usually greet the end of a year in a reflective mood and approach the new one with a sense of expectation about great things to come.
By Deirdre Carroll
Monday, December 14, 2015 12:00 AM
“As another year winds down, here’s to happy endings and wonderful new beginnings!”
By Deirdre Carroll
Monday, November 16, 2015 12:00 AM
“’Fashion is a sport now: You have to run.’ Karl Lagerfeld’s on point summation of the accelerated pace of fashion today. Are you ready to keep up?”
By Deirdre Carroll
Monday, October 19, 2015 12:00 AM
“Heard a lot of people talking about ‘positivity’ during the shows. I like it.
A positive outlook is always better than a negative one.”
By Deirdre Carroll
Monday, September 14, 2015 12:00 AM
This issue marks the last official installment of VM’s Millennial Project for 2015! Soooo… raise your hand if you’re tired of hearing about Millennials? I get it. I am too.
By Deirdre Carroll
Monday, August 31, 2015 12:00 AM
“It’s that time of year; both our August issues feature Style.Pages devoted to kids eyewear. Check them out for the latest and greatest.”
By Deirdre Carroll
Monday, August 17, 2015 12:00 AM
“For Millennials, it’s no longer about products defining them, it’s their social media presence that defines who they are.”
By Deirdre Carroll
Monday, July 20, 2015 12:00 AM
“July means summer vacation!! I will definitely make sure to #PutSunniesOnIt for my week at the beach!”
By Deirdre Carroll
Monday, June 15, 2015 12:00 AM
“First came Millennials. Then came other generations adopting the ‘Millennial mindset.’ Are you on board?”
By Deirdre Carroll
Monday, May 18, 2015 12:00 AM
We are five months into VM’s Millennial Project and in just a few weeks we will be hosting our first VM Live event, Power in #s, Maximizing the Potential of the ‘Hashtag Nation.’
By Deirdre Carroll
Monday, March 16, 2015 12:00 AM
“Hot off Mido, it’s easy to think that, once inside, all trade shows are the same. But it’s not really true, each has their own vibe and energy. Bring on VEE!”
By Deirdre Carroll
Monday, March 2, 2015 12:00 AM
“Millennials aren’t the only ones who sleep with their phone. I’m terrified for the day they release conclusive evidence that this causes brain tumors.”
By Deirdre Carroll
Monday, February 16, 2015 12:00 AM
I post. I tweet. I pin. I like, favorite, share, retweet and text. I have complete conversations using nothing but emojis and can hashtag for maximum impact.