Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Yes, You, Too, Can Redefine the Customer Experience

By Marge Axelrad
Monday, February 11, 2019 12:30 AM Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities.

Stay Focused, But Don’t Neglect That Peripheral Vision

By Marge Axelrad
Monday, January 21, 2019 12:32 AM Those of you who read this column are vision experts. I’m feeling fairly confident that most of you know how to define “focus” and “acuity” and both near- and distance vision. Well, let’s get out the dictionary or thesaurus because when it comes to anticipating the year ahead, we’re going to need every vision metaphor and definition in the books.

What’s Behind the (Social) Purpose of a Purchase?

By Marge Axelrad
Monday, December 17, 2018 12:30 AM It was the traditional end-of-year holiday season that used to bring to the forefront the very legitimate impulse to help those less fortunate, to remember the needy. Indeed, charities and causes have always been true to the heart and close to the passions of most people involved in the eyecare and eyewear arenas. Whether it’s making products and services available to those without means or access or by rallying around sight-threatening issues, giving back has always been an important part of the vision care community.

How Do You Explain It?

By Marge Axelrad
Monday, November 12, 2018 12:30 AM How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image?

‘It’s All Good’

By Marge Axelrad
Monday, October 22, 2018 12:00 AM There is much that we all know, those of us who live and breathe vision care, about the fragmented and sometimes fractious state of affairs in the complex field of vision care.

The 21st Century Service Mandate for Today’s Modern Ophthalmic Labs

By Marge Axelrad
Monday, September 17, 2018 12:45 AM Rx optical laboratories play such a critical role in the ophthalmic business. Ask any ECP or optical retailer and they’ll affirm how strongly they value and rely upon labs to fulfill and deliver on the service expectation of their patients and customers. It’s one of the most critical elements of how their businesses fare.

Reconsidering New Business Models and Professional Paths

By Marge Axelrad
Monday, August 13, 2018 12:00 AM An interesting comment I saw recently on Twitter asked if there was a “battle for the future and soul of the healthcare industry” going on as, the writer put it, “It’s not clear whether business savvy or classic medical principles will be the dominant force in shaping change.”

Achievers, Doers, Explorers, Visionaries

By Marge Axelrad
Monday, July 9, 2018 12:00 AM Certainly men and women, both (!) are helping to shape the vision care and optical business every single day. The power of this annual report, though, is to particularly reinforce the stories of women as their professional roles, contributions and perspectives in virtually all sectors of the eyecare realm and eyewear business have been evolving and becoming more visible over time.

Graduating ECPs Look to Change the Face of the Profession

By Marge Axelrad
Monday, June 11, 2018 12:00 AM It’s always inspiring and energizing to talk to college students—particularly ones who are active, enthusiastic, spirited and high achievers, which is how we’d characterize those who are highlighted among the Best in Class 2018 report this year.

Looking for the Attributes of Success, Behind the Rankings

By Marge Axelrad
Monday, May 14, 2018 1:30 AM You can review the many headlines among VMAIL throughout the past several years and see the cumulative impact of practice acquisitions and the formations of new financial backed retail groups and companies in the U.S. optical market. You can also review those in the context of the many headlines in the general business media during that same period, about the current transformation of the general, traditional retail business.

Speed, Agility and a New Mindset

By Marge Axelrad
Monday, April 16, 2018 10:24 AM When it comes to ‘Working Smart,’ speed really matters, as does being willing and open to embrace new ideas and tactics about the workplace and how your company can adapt.

‘workSMART’—Agility Is the New Business Mandate

By Marge Axelrad
Monday, February 12, 2018 12:00 AM Digitalization. Disruptive tech. Consolidation. Security. New forms of retail and e-tail competition. Health care system and cost pressures. An aging population. A changing consumer mindset. The power of media. Rapid-fire change.

The New VMAIL: A Steady Stream of News and Features

By Marge Axelrad
Monday, January 22, 2018 12:28 AM Happy New Year to all. Perhaps many of you have already noticed that starting this month we launched a fresh, new and integrated approach to VMAIL.

Looking Back + Looking Ahead: Finding the Purpose

By Marge Axelrad
Monday, December 18, 2017 12:10 AM This is the time of year when we all take stock. Hopefully, we also prepare for a little down time with family and friends. And then we brace ourselves for a New Year ahead.

Dollars, Data and The Dynamics Of Optical’s Future

By Marge Axelrad
Monday, November 13, 2017 12:00 AM The increased amount of private equity investment in the optical space might seem like ‘new’ news, but it’s actually been a consistent escalation in the past 15 to 20 years.