Stephanie Sengwe, Contributing Editor

Stephanie's coverage includes independent retailers and ECPs and reports on optical boutique/eyecare practice news and trends including local events, social purpose initiatives and store openings. She is the editor for several VM print features, such as Local Diary, Trending, In/Store, HearSay and Endpage. Stephanie is also the social media coordinator for Vision Monday's social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Stephanie at ssengwe@jobson.com


Dr. Joseph Allen’s ‘Dr. Eye Health’ Focuses on Teaching the Sciences of Eyecare

By Stephanie Sengwe
Monday, February 11, 2019 12:45 AM Doctor Eye Health is a 6-month-old educational YouTube Channel geared toward anyone who is interested in knowing more about the eyes, disease and vision products. Its creator, Joseph Allen, OD, is a graduate of the Rosenberg School of Optometry who did his residency in ocular disease and vision rehabilitation at the Minneapolis VA Medical Center. Though he has been working on Doctor Eye Health since January of last year, his first video didn’t launch until July 2018 due to the amount of research he wanted to conduct prior.

Doing it for the Ladies: Dr. Brasfield’s Instagram Aims to Make Women Feel ‘Beautiful and Fabulous’

By Stephanie Sengwe
Friday, February 8, 2019 12:18 PM Dr. Athena Brasfield’s eponymous Instagram page, drbrasfield, is a hub of color and scenery reflective of the woman who runs it. Brasfield launched the page in October of 2018, and today it stands at 4,066 followers. The aim was to create a space that showcased not just the clinical side of optometry, but also the more fun, fashionable and creative side of the science as well. “I used to want to work in the fashion industry when I was a young girl, but I wanted to do something with more meaning, such as helping communities and giving back to others,” she stated.

Dr. Joseph Allen’s ‘Dr. Eye Health’ Focuses on Teaching the Sciences of Eyecare

By Stephanie Sengwe
Friday, January 25, 2019 3:01 PM Doctor Eye Health is a 6-month-old educational YouTube Channel geared toward anyone who is interested in knowing more about the eyes, disease and vision products. Its creator, Joseph Allen, OD, told VMail Weekend, “I have always been a visual person. I grew up watching a lot of movies and playing video games.”

Kimberly Chan, OD, Is All About Creating a Work-Life Balance

By Stephanie Sengwe, Contributing Editor
Monday, January 21, 2019 12:32 AM Kimberly Chan, OD, fell in love with her profession when she got her first pair of contact lenses as a young girl. With contact lenses, Chan, who has had bad eyesight since she was six-years-old, felt as though a new world had opened up to her; suddenly, she didn’t feel restricted by her thick glasses and was able to explore her potential in sports and other hobbies with a new boost of confidence. Years later, she got her Doctor of Optometry Degree from the New England College of Optometry and currently practices in her home city of Toronto.

Vady Khalil Instagram Page Serves as a ‘Beacon of Light’ for Potential Optometry Students

By Stephanie Sengwe
Friday, January 18, 2019 11:07 AM For Vady Khalil, a second-year optometry student at the Western University of Health Sciences—College of Optometry, his journey to the U.S. was not an easy one. Khalil came to the U.S. as a refugee in 2008 after having migrated within the Middle East for five years. Last year, he turned his personal Instagram page into The Photometrist—an eyewear photography-based, carefully curated page, with a distinctive rustic aesthetic.

Kimberly Chan, OD, Is All About Creating a Work-Life Balance

By Stephanie Sengwe
Friday, December 14, 2018 2:28 PM Kimberly Chan, OD, fell in love with her profession when she got her first pair of contact lenses as a young girl. With contact lenses, Chan, who has had bad eyesight since she was six-years-old, felt as though a new world had opened up to her; suddenly, she didn’t feel restricted by her thick glasses and was able to explore her potential in sports and other hobbies with a new boost of confidence. Years later, she got her Doctor of Optometry Degree from the New England College of Optometry and currently practices in her home city of Toronto.

Shelby Brogdon, OD, Is the New Optometrist on the Block

By Stephanie Sengwe
Friday, November 30, 2018 11:42 AM Shelby Brogdon, OD, graduated from the University of the Incarnate Word Rosenberg School of Optometry in San Antonio, Texas this past May. A native of Benton, Ark., she moved back home after graduation and now practices at Simmons Eye Care and Teague Eye and Vision Clinic in Little Rock. Though she is just starting out as an optometrist, (she has a bachelor’s from Arkansas State University), she has cultivated her Instagram page, Eye Brog Doc, for about a year now and it’s sure to keep growing as she moves forward as an optometrist.

Danielle Richardson, OD’s ‘Fierce Clarity’ is All About Accessibility and Relatability

By Stephanie Sengwe
Wednesday, November 21, 2018 11:56 AM Danielle Richardson is a fulltime optometrist at Optometrix in Hollywood, Calif. A graduate of Indiana University School of Optometry, she created her Instagram page, Fierce Clarity as a way to combine her love for all things health and wellness—from yoga, plant-based recipes, meditation, motivational quotes and personal development.

Nadia Afkhami’s ‘Eye Am Nadia’ Functions as her Social Media Personal Diary

By Stephanie Sengwe

Friday, November 9, 2018 12:57 PM Nadia Afkhami is a second-year optometry student at the Western University of Health Science in Pomona, Calif. With a master’s degree in biomedical sciences from Barry University in Miami, Afkhami made the decision to pursue optometry after observing the relationships optometrists often make with their patients. After having lived in Orlando for most of her life, (she was born in Iran and migrated when she was 2), Afkhami decided to create Eye Am Nadia in an effort to chronicle her life as a budding optometrist in California for her friends back home to see. Now with over 2,000 followers, the Instagram page has become a community.

Sathi Maiti, OD, Shares Her Obsession With ‘Eyeballs and Stuff’

By Stephanie Sengwe

Thursday, November 1, 2018 3:45 PM Sathi Maiti has been a practicing OD for about four years now. A graduate of the University of California, Berkeley, School of Optometry, she currently subleases inside SEE Eyewear, an optical boutique in Seattle. In Sept. 2017, Maiti created Dr. Maitis Eyeballs and Stuff, a fun Instagram page that shares optometry-related content that interests her, and she thinks will be interesting to others.

Dr. Samantha Rao’s EyeDocTravels Is all About Eyecare and Traveling

By Stephanie Sengwe

Friday, October 26, 2018 12:49 PM NEW YORK—Since Samantha Rao, OD, started her Instagram page, EyeDocTravels, in April of this year, the page has really taken off. Created out of her love for eyecare and traveling, EyeDocTravels chronicles Rao’s different adventures around the globe as well as some unique eye conditions she encounters in her daily life as a practitioner at an eye surgery center in New York City. EyeDocTravels has garnered over 1,000 followers since its inception six months ago.

Eyeaholic: Dr. Amanda Setto’s Instagram Page Will Get You Buzzed on All Things Eyewear

By Stephanie Sengwe

Friday, October 19, 2018 11:00 AM If you are a fanatic about all things optical—from clothing to jewelry, bedding and even tableware—then you have definitely run into Amanda Setto’s Instagram account, Eyeaholic. Dr. Setto started the page in March of this year and has already garnered over 3,000 followers and counting. Eyeaholic, which was created as a fun and easy hobby on the side, does not disappoint when it comes to providing her followers with a variety of eye-related trinkets.



Erika Mabus, OD, Takes Readers into the World of Organic Products

By Stephanie Sengwe

Friday, October 5, 2018 4:15 PM NEW YORK—On Instagram, Organic Optometrist is an airy page, with carefully curated posts whose color schemes mostly feature green, blue and white. Ran by Erika Mabus, OD, Organic Optometrist is not just a page made to please the eye, it was made purposefully to educate its viewers on some of the skincare products in the ever-changing organic product market. Created in January of this year, Organic Optometrist has garnered over 1,000 followers in just 10 months.

Ashley O’Dwyer, OD, aka the Dry Eye Guru, Aims to Change Patients’ Mindsets

By Stephanie Sengwe

Friday, September 14, 2018 12:30 PM Ashley O’Dwyer has been a practicing optometrist for just over a year and she has hit the ground running. In February of this year, she created thedryeyeguru.com in an effort to educate patients about different causes and treatments of dry eye disease. “I started realizing a majority of my female patients had dry eye disease, and it had never been addressed before,” Dwyer told VMail Weekend.