‘Decoding the Consumer’—Registration Opens for the VM 2019 Global Leadership Summit

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NEW YORK—Vision Monday will take an in-depth look at the new science of customer behavior at the 13th annual Vision Monday Global Leadership Summit. Keeping with 2019 Summit’s theme, “Decoding the Consumer,” top retail analysts, health care experts, data scientists and marketing innovators will detail trends and tactics that are shaping businesses decision making. They will explain how to connect with customers and patients on their terms, and how to deliver the in-store and online experiences they want. Early-bird registration is now open for the day-long exclusive live event, to be held Wednesday, March 20, 2019 at the Times Center here, just prior to Vision Expo East that week.

“Today’s consumers want it all: unlimited choice, unsurpassed convenience, personalized service and undeniable value. They demand it from the brands they identify with, and from the stores and sites they love and the health care providers they trust,” said Marge Axelrad, SVP, editorial director of Vision Monday. “The rules of engagement have changed, and business leaders need to unlock the data behind this fundamental shift among consumers and patients. This has proved to be a daunting task, but new tools, techniques and tactics offer solutions, which the VM Summit will identify.”

Optical retail executives, eyecare professionals, suppliers and vision care investors will take away actionable ideas and information from the Summit that will help them compete in this new customer- and patient-centric environment.

Retail trend and technology experts, along with companies that use data to better understand consumer groups and shopping behavior will share their perspectives. In health care, knowledgeable observers will talk about the patient experience and decision making in a new era of health care delivery. The Summit will also feature a session on blockchain, a powerful new system of managing and distributing data that could potentially reshape transactions between consumers and suppliers. Experts will demystify this rapidly emerging technology and explain how it’s changing the way data is harvested and managed, and what it means for digital business and vision care.

For 12 years, the Vision Monday Global Leadership Summit has attracted senior industry executives, optical retailers, leading eyecare professionals, suppliers and key opinion leaders from the worldwide optical industry. It has become the place for face-to-face networking, a dynamic exchange of ideas and thought-provoking discussion. Further program and speaker details will be posted soon.