LaunchPad: Frame Collection Safilo Debuts its Latest Collection of Max Mara Eyewear By Staff Thursday, December 6, 2018 12:05 AM More ImagesQuick Take: The new fall/winter 2018-2019 collection of Max Mara eyewear from Safilo celebrates a sophisticated and subtle aesthetic. Specifics: Influenced by the 1970s, the new sunglasses and optical frames from this collection feature a new interpretation of the wire used to sew the iconic Max Mara coat, interpreted in the minimal and graphic line of the temples, as well as the iconic needle, with new distinctive and bold shapes celebrating the Max Mara heritage.Selling Points: Some highlights to this new release include the MM 1357/g which is a retro oversized yet lightweight oval optical frame featuring an acetate front and a metal temple that flaunts a double wire construction. MM 1354, also an optical style, is a feminine, ultra-light metal cat eye shape with acetate end tips that show off a new hinge with the iconic prism detail—both a decorative and functional detail. New to this collection for sun is the MM Hook/s which is a metal, oversized vintage-inspired sunglass that showcases a refined, innovative frame with the lenses supported by a light metal structure held by metal hooks. The MM Wintry/g is a bold feminine mask silhouette in acetate and metal that translates the iconic “needle” concept, a distinctive theme in Max Mara sunglasses, into new updated renditions. The MM Wire I and MM Wire II sunglasses are slim, oval pilot silhouettes in light metal with double bridge and acetate or metal tips that feature double-wire temples. MM Wire I sunglasses feature subtle metal hooks on the front, holding the acetate frame around the lenses, for a sophisticated take on the subtle design. The MM Wire II sunglasses, feature a special construction showing off a metal double-rim. www.safilogroup.com