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Quick Take: Dragon Alliance from Marchon has unveiled its revamped brand identity and image campaign including a new website.
Specifics: The dragonalliance.com website has been refreshed for a more insightful user experience. Built on a more robust e-commerce platform, the site is fully responsive and mobile-friendly, providing a hassle-free consumer experience. The new site also features a clean design with easy access to product information, athlete news as well as marketing initiatives.
Selling Points: Along with its new website, Dragon Alliance has also refreshed its logo and the new Fall 2018 imagery will reflect Dragon’s ‘Frame of Mind’ campaign. “This is an exceptionally exciting time for Dragon,” said Lauren Makofske, global brand director for Dragon Alliance. “Having just celebrated our milestone 25th anniversary, we’re reminded of Dragon’s incredible brand history – while simultaneously energized by the current momentum of the brand, as we shift our focus to the future. We are proud of Dragon’s new look, fresh campaign imagery, updated website, and line-up of innovative, new products, all of which are planned to contribute to increased awareness and the long-lasting global growth of the brand.”
www.marchon.com ; www.dragonalliance.com