Insights: Marge Axelrad http://www.visionmonday.com/rss/insights/ Thu, 28 Mar 2024 09:16:53 -0400 New Momentum and Power for Personalization http://www.visionmonday.com/insights/article/new-momentum-and-power-for-personalization/ Mon, 11 Mar 2019 00:30:00 -0400 For many people who work within the optical business, customization has always been part of the history of eyewear, as experienced opticians, knowledgeable doctors, and skilled craftsmen, in factories and laboratories, have long done their part to recommend, suggest and fabricate optical frames and spectacle lenses which are best suited to an individual patients’ vision correction needs and their lifestyle. http://www.visionmonday.com/insights/article/new-momentum-and-power-for-personalization/ Yes, You, Too, Can Redefine the Customer Experience http://www.visionmonday.com/insights/article/yes-you-too-can-redefine-the-customer-experience/ Mon, 11 Feb 2019 00:30:00 -0400 Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities. http://www.visionmonday.com/insights/article/yes-you-too-can-redefine-the-customer-experience/ Stay Focused, But Don’t Neglect That Peripheral Vision http://www.visionmonday.com/insights/article/stay-focused-but-dont-neglect-that-peripheral-vision/ Mon, 21 Jan 2019 00:32:00 -0400 Those of you who read this column are vision experts. I’m feeling fairly confident that most of you know how to define “focus” and “acuity” and both near- and distance vision. Well, let’s get out the dictionary or thesaurus because when it comes to anticipating the year ahead, we’re going to need every vision metaphor and definition in the books. http://www.visionmonday.com/insights/article/stay-focused-but-dont-neglect-that-peripheral-vision/ What’s Behind the (Social) Purpose of a Purchase? http://www.visionmonday.com/insights/article/whats-behind-the-social-purpose-of-a-purchase/ Mon, 17 Dec 2018 00:30:00 -0400 It was the traditional end-of-year holiday season that used to bring to the forefront the very legitimate impulse to help those less fortunate, to remember the needy. Indeed, charities and causes have always been true to the heart and close to the passions of most people involved in the eyecare and eyewear arenas. Whether it’s making products and services available to those without means or access or by rallying around sight-threatening issues, giving back has always been an important part of the vision care community. http://www.visionmonday.com/insights/article/whats-behind-the-social-purpose-of-a-purchase/ How Do You Explain It? http://www.visionmonday.com/insights/article/how-do-you-explain-it/ Mon, 12 Nov 2018 00:30:00 -0400 How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image? http://www.visionmonday.com/insights/article/how-do-you-explain-it/ ‘It’s All Good’ http://www.visionmonday.com/insights/article/its-all-good-vm1018/ Mon, 22 Oct 2018 00:00:00 -0400 There is much that we all know, those of us who live and breathe vision care, about the fragmented and sometimes fractious state of affairs in the complex field of vision care. http://www.visionmonday.com/insights/article/its-all-good-vm1018/ The 21st Century Service Mandate for Today’s Modern Ophthalmic Labs http://www.visionmonday.com/insights/article/the-21st-century-service-mandate-for-todays-modern-ophthalmic-labs/ Mon, 17 Sep 2018 00:45:00 -0400 Rx optical laboratories play such a critical role in the ophthalmic business. Ask any ECP or optical retailer and they’ll affirm how strongly they value and rely upon labs to fulfill and deliver on the service expectation of their patients and customers. It’s one of the most critical elements of how their businesses fare. http://www.visionmonday.com/insights/article/the-21st-century-service-mandate-for-todays-modern-ophthalmic-labs/ Reconsidering New Business Models and Professional Paths http://www.visionmonday.com/insights/article/reconsidering-new-business-models-and-professional-paths/ Mon, 13 Aug 2018 00:00:00 -0400 An interesting comment I saw recently on Twitter asked if there was a “battle for the future and soul of the healthcare industry” going on as, the writer put it, “It’s not clear whether business savvy or classic medical principles will be the dominant force in shaping change.” http://www.visionmonday.com/insights/article/reconsidering-new-business-models-and-professional-paths/ Achievers, Doers, Explorers, Visionaries http://www.visionmonday.com/insights/article/achievers-doers-explorers-visionaries/ Mon, 09 Jul 2018 00:00:00 -0400 Certainly men and women, both (!) are helping to shape the vision care and optical business every single day. The power of this annual report, though, is to particularly reinforce the stories of women as their professional roles, contributions and perspectives in virtually all sectors of the eyecare realm and eyewear business have been evolving and becoming more visible over time. http://www.visionmonday.com/insights/article/achievers-doers-explorers-visionaries/ Graduating ECPs Look to Change the Face of the Profession http://www.visionmonday.com/insights/article/graduating-ecps-look-to-change-the-face-of-the-profession/ Mon, 11 Jun 2018 00:00:00 -0400 It’s always inspiring and energizing to talk to college students—particularly ones who are active, enthusiastic, spirited and high achievers, which is how we’d characterize those who are highlighted among the Best in Class 2018 report this year. http://www.visionmonday.com/insights/article/graduating-ecps-look-to-change-the-face-of-the-profession/