Gary Clark Jr. Is New Face of John Varvatos Campaign, ‘Indivisible’

By Staff
Tuesday, February 19, 2019 3:02 PM NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family. “The ‘Indivisible’ campaign represents a message that both Gary, his wife Nicole, and I are extremely passionate about. One family, one nation, indivisible,” said John Varvatos. Clark is shown here wearing the new V533 titanium aviators from John Varvatos. Read More.

20/20 Europe’s Interview of the Month: Marcolin Group

By Staff
Tuesday, February 19, 2019 2:59 PM For nearly 60 years, Marcolin has designed, produced and distributed eyewear for renowned fashion labels on the international stage. 20/20 Europe recently sat down with Massimo Renon, CEO of Marcolin Group, to review the exciting developments of the global firm which is headquartered in Longarone, Italy. Renon talked about how Marcolin has evolved over the years and he outlined the company’s corporate strategies and planning for future enterprises. He described the company as “a worldwide leading company in the eyewear industry, standing out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand.” Read More.

Fashion Icon Karl Lagerfeld Is Dead at 85

By Staff
Tuesday, February 19, 2019 1:26 PM Here’s what CNN had to say about the passing of the iconic fashion designer, Karl Lagerfeld. “You didn't have to know anything about fashion to know about Karl Lagerfeld, the most instantly recognizable dandy of our time. Chanel, the luxury fashion house Lagerfeld helmed for more than three decades, announced the designer's death Tuesday. As with his designs, his own image was carefully crafted by blending past and present: Snowy white mane and ponytail like a powdered 18th-century periwig; aviator sunglasses; a high, starched white collar; black, fingerless biker gloves worn with multiple silver rings. Professionally, he was celebrated for saving the House of Chanel, but he was also a video game character (as a DJ in Grand Theft Auto IV), a limited-edition teddy bear ($1,400) and a diamanté-embellished doll ($190).” Read the full story here.

Award-Winning Artist Common to Speak at Vision Expo’s Inaugural EYE2EYE Series

By Staff
Tuesday, February 19, 2019 12:21 AM ALEXANDRIA, Va.—Award-winning artist Common will headline Vision Expo East’s inaugural EYE2EYE series, according to an announcement from show organizers. Common will take part in “an inspirational and empowering conversation” with attendees at the BRIDGE, a new Exhibit Hall destination, on Friday, March 22, from 5:00–5:45 p.m. with a 15-minute Q&A to follow, the announcement said. Prior to the conversation, Common will be available for a private meet and greet at 4:30 p.m. Only one Tony Award away from becoming an EGOT—Emmy, Grammy, Oscar, Tony—winner, Common is an American hip-hop recording artist, actor, film producer and poet who has be honored with three Grammy Awards and the NAACP Image Award for Outstanding Supporting Actor.

3 Benefits of Partnering With a Social Media Influencer

By Staff
Friday, February 15, 2019 3:46 PM NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view. Zyloware recently shared ideas and tactics about using social media influencers on its blog and breaks down the three benefits of partnering with a social media influencer to help grow your business. Read More.

20/20 Magazine: Vision Care for 200,000 By 2020

By Staff
Friday, February 15, 2019 3:43 PM As uncertainty continues along the Thailand–Myanmar border, the displaced people in the region have settled in temporary shelters, migrating back and forth between countries daily in search of economic opportunity, health care and education for their children. Resources are scarce, and with so many competing needs, access to quality eyecare and glasses are extremely limited to nonexistent. OneSight is working to change this and establish a permanent solution by collaborating with local and international organizations. As part of an ongoing three-year initiative, OneSight’s mission is to help over 200,000 displaced people along the Thailand-Myanmar border receive proper vision care. Read more about OneSight’s initiative in this feature from 20/20 Magazine. Read More.

6 Ways Retailers Are Finally Transforming the Role of the Sales Associate

By Staff
Friday, February 15, 2019 3:08 PM Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering recommendations, or even just giving a simple hello and a smile, sales associates were once the undisputed face of retail. Yet, as retail went digital and consumers began shopping online more, retailers and brands raced to integrate fancy in-store technology and apps, as well as onboard back-end systems to support the omnichannel experience. But the question remained—how to evolve in-store associates to leverage the continuous rise of technology in the retail industry. A recent survey by Grail Research/Mindtree found that 43 percent of shoppers who interact with retail associates are more likely to make a purchase, and their transactions account for 81 percent more value compared to customers who don’t interact with a store associate. Find out more about the value of sales associates in this post from Forbes.

Doing it for the Ladies: Dr. Brasfield’s Instagram Aims to Make Women Feel ‘Beautiful and Fabulous’

By Staff
Thursday, February 14, 2019 2:59 PM Dr. Athena Brasfield’s eponymous Instagram page, drbrasfield, is a hub of color and scenery reflective of the woman who runs it. Brasfield launched the page in October of 2018, and today it stands at 4,066 followers. The aim was to create a space that showcased not just the clinical side of optometry, but also the more fun, fashionable and creative side of the science as well. "I used to want to work in the fashion industry when I was a young girl, but I wanted to do something with more meaning, such as helping communities and giving back to others," she stated. "Optometry allowed me to do both. On the medical side, we treat unusual pathology, save sight and help others see the world more clearly. But on the retail side, we have the opportunity to help others look and feel their best, which is more creative, fun and exciting." Read More.

Review of Optometric Business: Tips to Optimize Your Bricks-and-Mortar Advantage Over Online Retail

By Staff
Thursday, February 14, 2019 2:56 PM Is retail dying? Last year chains such as Toys R Us, Radio Shack and others closed their doors. Is the same fate in store for us as optometrists? Is everyone going to get their vision exam online and then buy their glasses online? I don’t see it that way, nor do many other retailers, and in particular, retailers that started online. In this feature from Review of Optometric Business, Ken Krivacic, OD, MBA, describes how the retail landscape is changing and points out that more and more online companies are opening physical stores and companies are discovering that there can be more success in expanding from online alone. Read More.

Microsoft Code Jumper: An ‘Inclusive’ Toy Teaches Blind Children to Code

By Staff
Thursday, February 14, 2019 2:02 PM Microsoft has launched a prototype of a new physical toy, which looks to engage young people who have visual impairments and sight loss in learning the principles of code. The American Printing House (APH) Code Jumper is a series of physical pods of different shapes, sizes, colors and textures, which each represent a line of code. They can be joined together with wires to make different sequences, which in turn results in different sound effects—anything from music, poetry and various instrument sounds, to noises such as a cat’s meow or an ambulance siren, to audio stories that the children have recorded themselves. Starting with basic principles at age seven, the kit has 15 pods and 15 connecting plugs that can be joined in different ways to create increasingly complex sequences and coding loops. A range of textures, shapes and colours aims to help those with visual impairment distinguish between the different blocks, and therefore lines of code, said Cecily Morrison, a computer scientist and researcher at Microsoft Research, the team which has led on this project. Click here to read the full story from Design Week.

The Music Keeps Playing at this One of a Kind School

By Andrew Karp
Thursday, February 14, 2019 12:44 PM I had a dentist friend named Elliot who loved jazz and played good jazz piano. When Elliot began losing his sight in his 70s, he worried how it would affect his playing, or if he’d be able to play at all. Elliot lived in New York City, so he turned to a local music school for visually impaired people that was run at the time by Lighthouse International: the Filomen M. D'Agostino Greenberg Music School (FMDG), the only community music school for the blind and visually impaired in the U.S. There he found a caring community of expert teachers and fellow musicians who helped him navigate the unfamiliar terrain of vision loss and gave him the tools and support he needed to continue making the music he loved.

COLA Sets Date for 2019 Spring Meeting

By Staff
Thursday, February 14, 2019 12:18 AM ALEXANDRIA, Va.—The Vision Council’s California Lab Committee announced that 2019 spring meeting for COLA (California Optical Laboratories Association) will be held April 25 and 26 at the Temecula Creek Inn in Temecula, Calif. Registration for this popular event opens soon. Potential agenda items/topics include: Optical Technology Panel: Rightsizing Your Lab with Market Changing Technology; Telemedicine and the Optical Industry; Emerging Optical Leaders; Mock OSHA Inspection; Regulatory Affairs and Technical Update; and Finding and Retaining Talent in Today’s Job Market

Yes, You, Too, Can Redefine the Customer Experience

By Staff
Wednesday, February 13, 2019 1:31 PM Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities. Blankenship was a keynote speaker at last month’s Vision Council’s executive summit, which brought together executives from all sectors of the vision industry to work on common challenges and learn about the value of “staying curious” in their roles as company and business leaders. Read More.

Review of Ophthalmology: Binocular Vision—Keeping It Together

By Staff
Wednesday, February 13, 2019 1:28 PM Ophthalmologists spend much of their time helping patients maintain (or regain) excellent visual acuity. But good binocular vision requires more than just two eyes that see well; the input to both eyes must be successfully combined by our eyes and brain to create our experience of a three-dimensional environment. Sometimes the muscles controlling the eyes have difficulty accomplishing that, leading to double vision. Other times, even when we’re successfully experiencing binocular vision, we pay a price for doing so because maintaining it requires an extraordinary amount of effort. In this feature from Review of Ophthalmology, doctors profile two new systems that can help to diagnose and manage problems tied to maintaining binocular vision. Read More.

ECPs Gear Up for SECO 2019 in New Orleans

By Staff
Wednesday, February 13, 2019 1:18 PM SECO, the educational conference providing ophthalmic professionals outstanding educational opportunities since 1924, is partnering with the American Society of Optometric Surgeons (ASOS) to bring hands-on demonstrations showing radiosurgical technology, Botox, and YAG laser education to the show floor. The upcoming SECO conference is set for Feb. 20 to 24, 2019 in New Orleans. The move to the Big Easy marks the first time SECO has held a meeting outside of Atlanta since 1957. “SECO is continually looking for opportunities to support the growth and education of ophthalmic professionals,” said Emilio Balius, OD, president of SECO International, LLC. The annual SECO Congress regularly attracts more than 6,000 national and international eyecare professionals, vendors and allied ophthalmic personnel. Click here for more information about next week’s meeting.