Happy Work Anniversary

By Staff
Monday, December 10, 2018 4:29 PM It used to be that work anniversaries were typically celebrated on milestone years. After 10 years on the job, a loyal employee might receive a plaque commending them for their years of service. Today, work anniversaries are announced on social media. Hardly a day passes without being notified by Facebook or LinkedIn that we should congratulate some of our contacts on the length of their employment—even if they’re self-employed. These constant reminders make me wonder if these occasions are still meaningful so I contacted a few of my social network contacts who recently had a work anniversary. Here’s what they had to say. Read More.

Make Eye Protection Essential Sports Gear

By Staff
Monday, December 10, 2018 4:26 PM Parents take every known precaution to protect their child from injury and harm. It’s imperative that they are alerted to the high prevalence of sports-related eye injury in children, and that we, their trusted eyecare professionals, recommend appropriate eye protection for the specific sport in which the child participates. According to the National Eye Institute, sports injury is the number one cause of blindness in children in the U.S. This is an alarming statistic especially considering it is estimated that 90 percent of sports-related eye injuries are preventable if proper protective eyewear is worn. Find out more about sports-related eye injury in children in this feature from 20/20 Magazine. Read More.

New Sightbox Site Offers Resources and Education to Support Doctors and Patients

By Staff
Friday, December 7, 2018 4:18 PM PORTLAND, Ore.—Sightbox, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly payments throughout the year, has launched a new website with shareable resources specifically for optometrists and eyecare professionals as part of its efforts to keep doctors at the center of patient care. Doctor.Sightbox.com demonstrates how Sightbox keeps doctors at the center of care by offering unbranded educational content that eyecare professionals can share with their patients—allowing them more time to focus on patients in the exam room, the company said. Read More.

Master the Maze of Artificial Tears

By Staff
Friday, December 7, 2018 4:15 PM Although the prevalence and incidence of dry eye disease (DED) varies widely due to a lack of standardized testing and criteria, a recent report estimates more than 16 million adults in the U.S. are diagnosed with DED. Dry eye accounts for almost 25 percent of medical eyecare visits and has been estimated to cost the U.S. health care system $3.84 billion annually—this number increases to $55.4 billion when considering societal costs. While optometrists are fortunate to have an expanding armamentarium, artificial tears remain an integral part of the basic management strategy as a recommended first-line option. When it comes to dry eye disease, find out how to steer your patients in the right direction in this feature from Review of Optometry. Read More.

Which Online Reviews Actually Count?

By Staff
Thursday, December 6, 2018 12:43 PM NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them. Most ODs already know by now that reviews matter. A lot! By now, it’s common knowledge (or should be) that positive reviews help to differentiate a practice from its competitors. Read More.

Why You Should Know How Frames Are Made

By Staff
Thursday, December 6, 2018 12:40 PM Understanding frames and their manufacture can significantly improve your average selling price, improve the number of quality frames sold, better satisfy the customer and better answer the question, “why so expensive?” This CE course from 20/20 Magazine teaches the art and technology of frame making. But, by learning it, you can transfer the fascinating process used to make a frame and impart the emotion and appreciation for the way that the final product is achieved. Read More.

Register Now for ‘Decoding the Consumer’—the VM 2019 Global Leadership Summit

By Staff
Wednesday, December 5, 2018 2:06 PM NEW YORK—Vision Monday will take an in-depth look at the new science of customer behavior at the 13th annual Vision Monday Global Leadership Summit. Keeping with 2019 Summit’s theme, “Decoding the Consumer,” top retail analysts, health care experts, data scientists and marketing innovators will detail trends and tactics that are shaping businesses decision making. They will explain how to connect with customers and patients on their terms, and how to deliver the in-store and online experiences they want. Early-bird registration is now open for the day-long exclusive live event, to be held Wednesday, March 20, 2019 at the Times Center here, just prior to Vision Expo East that week. Read More.

How to Avoid an Insurance Audit–And What to Do if it Happens

By Staff
Wednesday, December 5, 2018 2:03 PM An audit by an insurance company can be a costly and stressful event for your practice. Common problems in optometry, resulting in bad audit outcomes, stem from the “head in the sand” approach taken by too many doctors, and the reliance on unsubstantiated advice about billing and coding from CE programs, industry, word-of-mouth and blogs. Optometrists often have the misguided opinion that the small nature of their practices will protect them from audits. This feature from Review of Optometric Business offers some essential points to remember to avoid insurance audits, with instructions about what to do if you do get audited. Read More.

Shelby Brogdon, OD, Is the New Optometrist on the Block

By Staff
Tuesday, December 4, 2018 2:17 PM Shelby Brogdon, OD, graduated from the University of the Incarnate Word Rosenberg School of Optometry in San Antonio, Texas this past May. A native of Benton, Ark., she moved back home after graduation and now practices at Simmons Eye Care and Teague Eye and Vision Clinic in Little Rock. Though she is just starting out as an optometrist, (she has a bachelor’s from Arkansas State University), she has cultivated her Instagram page, Eye Brog Doc, for about a year now and it’s sure to keep growing as she moves forward as an optometrist. “The concept was just to share my love of my profession and engage others who are also passionate about eyecare and health care. I also wanted to show my journey as a new OD and provide education for my patients and others who follow me.” Read More.

Functional Vision Testing by Ocusweep

By Staff
Tuesday, December 4, 2018 2:14 PM Traditional visual acuity measurements reveal a small part of one’s vision, says Ocusweep, a business that has created a new platform for functional vision testing. According to the Finnish-based tech company, a good functional vision test will allow the individual to act more safely, both at and away from work. In addition to visual acuity, the size of the visual field, reaction time and contrast vision will affect how the individual functions in, among other areas, traffic and sports. All the functional aspects of vision can now be tested at once by the Ocusweep method, according to this feature from 20/20 Europe. Read More.

Two Blind Brothers Launch a Viral ‘Trust’ Campaign, Encouraging Visitors to ‘Shop Blind’

By Staff
Monday, December 3, 2018 2:27 PM The holiday season tends to get tangled with sales and gift-giving rather than giving thanks for what we have that others may not—such as our sight. Two Blind Brothers, a non-profit clothing site, founded by Bradford and Bryan Manning, donates 100 percent of their profits toward research to cure eye disease. The two are generating sales and widening an awareness and fan base recognition this season with their unique and creative take on sharing messages that underscore the experience of visual impairment and blindness while raising money to help 11 million people with vision loss. Read More.

50 Years of Eyewear Told Through Frames Data Covers

By Staff
Monday, December 3, 2018 2:24 PM As Frames Data passes 50 years of continuous publication, we thought it'd be fun to take a look back through our five decades of Big Book covers. Whether you know us as Frames Data or Frame Facts (wink wink to some of our longtime customers), we're sure you'll enjoy this evolution of eyewear as depicted by Frames Data Quarterly/Big Book covers. Watch the video and browse the gallery of covers—organized by year—by clicking here.

Eschenbach Partners With Fidelco to Sponsor Breeding, Training of German Shepherd Guide Dog

By Staff
Friday, November 30, 2018 2:04 PM LAS VEGAS and DANBURY, Conn—In celebration of their 105th anniversary, Eschenbach Optik of America, Inc. has announced a partnership with the Fidelco Guide Dog Foundation, a leading guide dog nonprofit. The partnership, called the Eschenbach Partner Project, includes Eschenbach’s financial commitment to the breeding, raising and training of one of Fidelco’s elite German shepherd guide dogs. The partnership between Eschenbach and Fidelco hinges on their similar missions: to make life easier, safer and more productive for people with vision problems. While Eschenbach creates vision enhancing technologies, Fidelco trains and breeds exclusively German shepherd guide dogs that help people with low to no vision live safer, easier lives. Read More.

Hiding in Plain Sight

By Staff
Friday, November 30, 2018 2:01 PM Here in the US, where approximately 30 million people live with dry eye disease (DED) each day, and perhaps as few as 1.5 million of those are being actively treated, we need to ask ourselves what causes so many sufferers to fall through the cracks. Though many issues contribute to that gap, to me the answer comes down to diagnosis. A wide swathe of conditions promote dry eye—and an even bigger swathe masquerades as it. Find out why ODs need to get dry eye patients identified and treated in this feature from Review of Optometry. Read More.

How to Shop for Gen Xers This Holiday Season

By Staff
Thursday, November 29, 2018 2:46 PM NEW YORK—For many of us, November means spending time with our families, enjoying Thanksgiving, preparing for the upcoming winter, and beginning to think about our holiday shopping. The holiday season is approaching, and our lists of people to buy for seem to grow exponentially, and sometimes picking the perfect present can feel impossible. When it comes to buying presents for friends and family, it can be useful to think about their generational upbringing: a Millennial niece might want a new laptop or iPhone this year, while a much younger Tween might be more interested in whatever big toy is hitting the shelves at Target this Holiday season. Read More.