Job negotiations can be grueling for anyone, but new research suggests they may be more painful for women. After my own challenging experiences, I learned to re-set how I think about, and approach, negotiating. In this feature from Review of Optometric Business, Jennifer Lyerly, OD, explores the pay gap and “social cost” phenomenon as it pertains to women when negotiating their salaries. She also offers four things women can do to persevere when it comes to asking for a fair salary. Read More.