LAUNCHES
Viva Debuts New Candie’s Eyewear Rx Sun Collection
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Wearer: Today's Candie's girl.
Specifics: Twelve new prescription ready sunglass styles.
Selling Points: "The collection takes its direction from the fun and flirty design themes found in the Candie's clothing and accessories collection and translates them into a variety of quality sunglass options for today's Candie's girl," said Timm Parker, Viva's vice president of merchandising for domestic brands. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns. Animal prints, also found in the brand's accessories collection, are featured on key styles COS Adison and COS Isabel. Temples detailed with a vibrantly colored animal print compliment the fun wayfarer-inspired styling of COS Adison with a pop of colors, including orange, green and yellow. The flat metal styling of aviator style COS Isabel features handmade acetate temples adorned by an animal pattern in neutral tones of gold, plum and gunmetal. The dramatic round shape of style COS Dani is offered in handmade acetate and gradient lenses. P.O.P. materials include 3-piece, 12-piece and 24-piece displays, mirrors, logo plaques and countercards and banners featuring the current campaign image, as well as a window display new for 2013.
Price Guide: $
www.vivagroup.com
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SECOND LOOKS
Eastern States Unveils New Diva Eyewear Styles
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Specifics: Expanding conceptually, Diva shows a continued growth and diversity with seven new styles featuring intriguing material combinations, treatments and the use of Austrian Swarovski Crystals.
Selling Points: A variety of shapes and thickness comprise this new release – thin metal designs, as seen on the 5375, offer a classic, elegant look. Chunkier, more fashionable deep plastic shapes, as in the 5372, provide a more modern, colorful alternative for women seeking Diva’s panache. Color finishes such as horns, prints and marbles can be found throughout the collection’s acetate styles. A mix of gold and silver bases comprise the metal styles, these are additionally colored with brown, burgundy, navy, black and ivory. Finally, beautiful flowing temple and endpiece work complete each frame design. The metalwork is reminiscent of fine jewelry; the elegant selection of Austrian Swarovski Crystals in a variety of patterns, shapes, and sizes further enhances this dynamic.
Price Guide: $$$$-$$$$$
www.eseyewear.com
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ImageWear Offers New Stepper Titanium Styles
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Specifics: Two new titanium ophthalmic frames for women.
Selling Points: The Stepper Titanium collection of metal frames are made from ultra-light, 100-percent allergy-free Titanium and Beta-Titanium, designed to fill the niche of quality titanium and lightweight TX5 Grilamid frames, as well as the some of the industry’s best titanium drill mount designs, for both men and women. “Stepper Eyewear is the optical brand that has achieved its merits by its dedication to producing outstanding glasses,” said Doug Schlauderaff, vice president of ImageWear. “Designed from the bridge out for the best fit, the Stepper Titanium Collection for women is made from today’s highest quality, lightweight, allergy free and durable materials.” New style 50010 features an arching rectangle eye shape and a subtle cross pattern on the temples. Style 50012 is a semi-rimless frame with a swooping temple design in a two-tone grey/silver. Point-of-purchase materials include a five-piece frame display and an eight by ten aluminum counter card frame.
Price Guide: $$$
www.imagewear.com
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READERS/ACCESSORIES
Ogi Presents New Scojo New York Reader Styles
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Specifics: Three new reader styles.
Selling Points: Inspired by the legendary downtown district of New York City, the Tribeca collection reflects the hip style and witty character of this historic neighborhood bearing the same name. Each style in the Tribeca Collection has been named after one of the most captivating streets in the city. The Bank St. with its classic rectangular shape, dash of color and solid matte black front is designed for the finance expert with an artistic persona. The Prince St. features a burst of translucent turquoise paired with an amber tortoise front in a modern rectangular shape. Lastly, the Fletcher St. flaunts a high demand circular shape in a frosted tortoise front with glossy taupe gold temples and circular chrome rivets. Marketing materials include Scojo New York counter cards, large window banners, post cards, logo plaques and power charts available by request.
Price Guide: $$
www.ogiframes.com
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ALSO NEW
Altair Debuts JOE Joseph Abboud 2013 Winter Line
The 2013 winter collection from JOE Joseph Abboud by Altair is anything but average. The perfect balance of style, substance and value; the new styles are sophisticated yet accessible. The JOE collection has character, style, smarts and confidence and the wearer understands that style and quality come first from within. New for winter 2013 are the JOE4020, JOE4021, JOE4022 and JOE4023.
www.altaireyewear.com
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Face à Face Visits Marrakech with 'Blue Eyebrow'
The “Blue Eyebrow” collection from Face à Face has interpreted the fabulous blue from the Majorelle Gardens in Marrakech into a sumptuous blue sunglass and optical frame. This unique color has a very special tone, being both very intense and soft, thanks to a slight hue of purple that gives it velvety aspect. The Madam, a feminine bold cat-eye sunglass style, features a bold blue front with sweeping black temples; while the Jodie, a cat-eye shaped ophthalmic style, comes in a mottled black/crystal/blue acetate with a solid blue brow detail.
www.faceaface-paris.com
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Morel Introduces the Öga Copen-al II Frame
Combining design with technology, the latest release from Öga by Morel is a continuation of the Copen-al concept. The Copen-al II features shapes which are softer than those of the original collection. The masculine frame offers sophisticated men an aluminum frame that is twice as light as titanium and allows for a super masculine, thick framed design. The Copen-Al II features the exclusive patented Öga “Copenhagen” spring-hinge with spring blade and acts as a contrasting decorative element. Four progressive-friendly models are available in twelve colors and a wide range of sizes from 54 to 56.
www.morel-france.com
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