CLICK Is Here—Now Twice a Month!

The rise in interest about how ECPs and optical retailers are using new approaches to build their presence online has sparked additional interest in CLICK—which is now brought to you TWICE each month! The latest in a series of popular e-newsletters from Vision Monday, CLICK is a briefing designed specifically to provide practice insights and ideas about the latest website features, tools and Web-based applications.

Catch up on CLICK! Learn from dozens of stories, tips and interesting ideas in the easy-to-access archives of CLICK at www.visionmonday.com. Tried something new on your website or have you launched a special social media campaign? Tell us about it and we'll consider it for an upcoming feature in CLICK.
—The Editors

Silhouette Integrates Social Media Into Virtual Mirror 2.0

GLINZ, Austria—Silhouette’s revolutionary Virtual Mirror iPhone app and its online version, Virtual Mirror 2.0, make it easy for eyeglass wearers worldwide to see how they look in Silhouette’s eyewear styles and the latest version enables wearers to get input from friends and family via social media, too.

The new Virtual Mirror 2.0 application allows users to share images of themselves in Silhouette’s very broad selection of styles, shapes and colors, while receiving feedback from friends via Facebook and Twitter.

Users simply upload a photo to the Virtual Mirror 2.0 app, and begin clicking through the different style options available. Once a user has found a pair they like, the image can be saved to the user’s photo album. Or, the user can post the picture on their Facebook page or Twitter network and get instant feedback from friends and family.

Silhouette says that its new Virtual Mirror 2.0 application turns the worldwide social media community into a “style consultant network,” providing a forum for comments to help each user select the perfect rimless eyewear. “It’s certainly exciting to see where comments are coming from and who the other users of the new Rimless Aesthetics Consultant are. It’s easy to find—and contact—them, wherever they may be in world,” explains Elisabeth Kneidinger, head of E-Communication at Silhouette.

All of Silhouette’s rimless eyewear collections are available in the Virtual Mirror 2.0. Once a user selects a model(s), they can find a local eyecare professional who carries Silhouette by visiting www.silhouette.com. Consumers and ECPs can find Silhouette on Facebook and Twitter.

New Guide From Transitions Helps ECPs Learn How to Get 'Social'

PINELLAS PARK, Fla.—Social media is the fastest-growing communication platform—and with 79 percent of companies on the Fortune 100 list using social media, it is also becoming a valuable business tool. Transitions Optical, Inc. is providing a new resource for eyecare professionals, Getting Social: Social Media For Your Practice, to help ECPs utilize social media to stay top-of-mind with patients and build their business.

A follow-up resource to Transitions Optical’s original guide, Putting Your Practice on Facebook, the Getting Social guide provides more in-depth information about expanding social media outreach for an eyecare practice. The guide provides an overview of social media applications, such as “Which Social Media Application is Right for My Business?” It also suggests online resources for keeping up with the latest trends in social media. And the new Guide offers procedures for developing a social media plan for vision care practices and gives tips on the best practices for using social media to bring in new business, including an interview with ECP Justin Bazin, OD, of Park Slope Eye. (Bazin’s visible social media presence has been covered in CLICK.)

“Social media is an outstanding business tool for eyecare professionals because it provides a forum to personally connect with patients,” said Trish Boccuti, senior marketing specialist, eyecare professionals, Transitions. “Transitions is committed to providing ECPs with resources to help them promote their practices and reach out to their communities with the message of healthy sight.”

Getting Social: Social Media For Your Practice is available for download through the marketing tools section of Transitions Optical’s trade portal at Transitions.com/Pro or by calling Transitions Customer Service at (800) 848-1506.