VisionMonday's CLICK for September 12, 2012

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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS

September 12, 2012

Made possible by an unrestricted grant from The HOYA Free-Form Company

3 Experts on 5 Fan Building Strategies

NEW YORK—What really works to build your practice’s fan base? What are the dependable ideas that won’t tax you or your staff? Why is it important to take a proactive approach to social media?

Jason Daniels, business development manager, EyeCarePro, digital and website specialists, moderated a panel last month featuring three well known social media OD experts (and frequent CLICK contributors). In the Aug. 22 webinar, part of the company’s “Million Dollar Giveaway” series, Drs. Nathan Bonilla-Warford, OD, Alan Glazier, OD and Justin Bazan, OD, shared proven strategies for driving fans to your practice Facebook site.

9 Tips for Running Successful Facebook Contests

By Jim Belosic

Adapted from Social Media Examiner

Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone?

Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests "just don't work."

So do contests work or not? They do – but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design. The businesses that are disappointed in the contests they've run have probably made a couple of fundamental mistakes. They either have their eyes on the wrong prize – they're focused on Likes and ignore the customer feedback the contest brings – or they didn't do their homework.

iStockphoto.com

You’ve crafted the perfect eye health message for your patients, or the well-crafted bon mot about fashion eyewear — but what images can you use for your posts that won’t get you sued for copyright infringement? One solution is available from iStockphoto, a great stock house of ‘royalty-free’ images.

FreeFoto.com

This site is made up of 132,549 images with 183 sections organized into 3,640 categories. FreeFoto.com bills itself as “the largest collection of free photographs on the Internet” although link back and attribution is required via its FREE USE RULES.

My.OliverPeoples.com

Oliver Peoples is celebrating the brand’s 25th anniversary with the launch of My.OliverPeoples.com, a site which will launch this week on Sept. 15th to showcase the rich history of the luxury eyewear label and provide a forum for consumers to share their personal experiences. “We are excited to invite fans to join the celebration by contributing their own imagery, media, stories and experiences with the brand,” says Oliver Peoples CEO David Schulte.

CVO 2012 iGuide for iPad

ClearVision Optical has launched its second app, CVO 2012 iGuide for iPad, styled after a consumer friendly catalog that allows for an interactive brand experience while also providing in depth information on some of the company’s most significant product offerings. “We developed this year’s app with our customers and their patients in mind,” noted ClearVision Optical’s manager of marketing and creative services, Sheila Haile.

Fascinating Facts from Facebook

Now that Facebook Inc. is a publicly-traded company (NASDAQ: FB), the firm discloses a great deal of data within its quarterly reports.

From the second quarter ending June 30, 2012, CLICK has learned the following fascinating facts:

• Monthly active users (MAUs) were 955 million as of June 30, 2012, an increase of 29 percent year-over-year.

• Daily active users (DAUs) were 552 million on average for June 2012, an increase of 32 percent year-over-year.

• Mobile MAUs were 543 million as of June 30, 2012, an increase of 67 percent year-over-year.

• Facebook launched several new mobile products, including a new Facebook Camera app for iPhone, an improved version of the mobile messenger app for both iOS and Android, and several updates to the Facebook Android app.

• Launched global App Center where users can discover relevant apps for mobile and web.

Is your practice's website optimized for mobile delivery or viewing on a smartphone or tablet?

Yes

I think so, not sure

Almost, we're working on it now

Nah, I don't think we need it

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