VisionMonday's CLICK for February 28, 2013

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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS

February 28, 2013

Made possible by an unrestricted grant from The HOYA Free-Form Company

Are You Optimizing Facebook Pages for Graph Search?

Janet Fouts, CLICK Contributor

It's all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they're going to use Graph Search as part of their social business strategy or not. Most of them haven't even seen it yet, but it could be a very powerful way for consumers to find information about the things they are interested in and get recommendations based on what their friends have done and "liked." We got a sneak peek at it from Liva Judic on the Friday Hangout last week, and had some good discussion about it too.

ARBO's New OE TRACKER Mobile App

CHARLOTTE, N.C.—The Association of Regulatory Boards of Optometry (ARBO) has developed a new OE TRACKER mobile app, available for Android and iPhones. The app was created to assist COPE-approved Administrators and optometrists in recording continuing education (CE) course attendance. Attendance is easily recorded by scanning a course-specific QR code that submits the data directly into OE TRACKER immediately after a course is completed.

Hundred Zeros

Looking for a diversion on your next trip or plane ride? Hundred Zeros scours Amazon, offers a newsletter or a feed, and shares all a frequently updated catalog of the best sellers that are free on Amazon. It’s geared to Kindle users. The site also enables downloads of Kindle e-books on your computer, mobile phone, tablet or browser.

DailyLit

Selected as the number one book site by The Sunday Times, DailyLit is a great resource and guide which enables users to receive short book installments via email or RSS feed. You can choose to read them on any computer or mobile device and the site is free, with registration. The Daily Site basically 'sends' the books to you.

ABB CONCISE Price Monitor

ABB CONCISE, the largest U.S. contact lens distributor, has made a significant update to its quarterly Soft Contact Lens Retail Price Monitor, now in its ninth year. The Price Monitor helps eyecare practitioners understand the dynamics of pricing soft contact lenses using annual supply discounts. New to this year, the Retail Price Monitor compares ECP retail pricing of soft contact lenses against online competitors 1800 Contacts and WalMart online separately.

Healthy Vision With Dr. Val on AllAboutVision.com

Vistakon, a division of Johnson & Johnson Vision Care, Inc., reports that its Healthy Vision with Dr. Val Jones podcast series is now available on AllAboutVision.com. Episodes of the program, devoted to educating and improving the eye health of Americans, can be found at allaboutvision.com/healthy-vision.

Consumers Are Starting to Keep Track of Their Own Health Issues

Technology and more consistent connections and information about their own health is showing up as an important and growing trend among consumers and patients across the country. New devices and apps enable people to track symptoms, manage exercise or diet and monitor their activities.

According to the Pew Internet & American Life Project, a new, first-ever national survey, called Tracking for Health measures health data tracking, which has been shown in clinical studies to be a tool for improving outcomes. The Pew Internet survey finds that:

46 percent of trackers say that this activity has changed their overall approach to maintaining their health or the health of someone for whom they provide care.
40 percent of trackers say it has led them to ask a doctor new questions or to get a second opinion from another doctor.
34 percent of trackers say it has affected a decision about how to treat an illness or condition.

What type of content would you say is posted most often on your practice's Facebook page?

We post general eye health information to educate patients.

We post information about features and benefits of eyewear products in our dispensary/store.

We post details about special promotions in our dispensary/store.

We post photos of our staff/team interacting with patients.

We post details about community events that we are involved in.

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