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| AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS |
June 12, 2013 |
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More Than 15 Percent of OD Practices Now Utilizing Demandforce Automated Solutions
SAN FRANCISCO—
Demandforce Inc., a leader in automated digital marketing and communications, is currently being used by more than 15 percent of optometry practices across the U.S., the company said in a recent announcement. "Based on data from our partners in the optometry industry, we estimate the U.S. market to include about 30,000 to 35,000 optometrists in approximately 20,000 to 25,000 optometric practices," a spokesperson told Vision Monday’s CLICK, which would account for about 3,000 or so ODs utilizing some or several of the automated communications and marketing solutions of the company.
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Social Media Crisis Management:
Read This Before You Need This
By Janet Fouts, CLICK Contributor
Hopefully you're reading this before you need it. Life is so much easier when you're prepared, isn't it? This post is intended to help you see a crisis coming and have the tools in place to assist.
Monitor First, Last and Always
A well informed team can react before things get out of hand. Set up monitoring tools for reputation management. At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. The more the better in this case. If you need some free or low-cost listening tools here's a list of social media listening tools to get you started.
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Reputation.com
If you don’t think online reviews matter, think again! That’s the main message of
Reputation.com which enables different types of businesses to monitor what’s said, how good and negative reviews and characterizations spread and how to stay on top of them. This award-winning site helps to monitor and manage the reputation of hundreds of types of businesses, large and small, in the U.S. and internationally.
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BrandsEye.com
What are consumers and patients saying about your business, your brand? This
service enables businesses to monitor what's said across several forms of social media and the web and offers customizable reports that help you or your team sift through "the conversation." Via a dashboard, BrandsEye not only monitors "mentions" but transmits reports which give you "the big picture" of your online reputation.
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PBA's 2013 Most Beautiful Eyes Contest
On June 24, ECPs can encourage their patients to take part in Prevent Blindness America's 2013 Most Beautiful Eyes Contest, which allows children across the U.S.the chance to win a $10,000 educational scholarship from Marchon Eyewear. From June 24 through July 31, 2013, parents of children ages zero to 17 are encouraged to enter their child in the Contest by submitting a photo to the Prevent Blindness America Facebook page at
Facebook.com/preventblindness.
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Adlens E-Commerce Site
Demand for variable focus eyewear in the U.S. has led Adlens, a leader in the category, to launch its online sales channel. Adlens variable focus eyewear is available worldwide, with retailers carrying its technology available at
www.adlens.com. Adlens is also encouraging wearers to try the technology for themselves in-store, but with its retail network in its infancy, an online shop has become a necessity, the company maintains.
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New UPS/comScore Survey: Consumers Want Choices and Convenience When Shopping Online
RESTON, Va. and ATLANTA—
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and
UPS (NYSE: UPS) have just this month released the second UPS Pulse of the Online Shopper: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social media impact and the integrated buying experience of shopping in physical stores and online—also known as "omnichannel" retailing.
Results show consumers want more choices when it comes to shopping online, more control over when their purchases will be delivered and a convenient returns process. These involve both online and in-store services. They're also using social media to shop for the best deals and expect more shipping options.
To learn more from the 2013 Pulse of the Online Shopper Video, click on image above.
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What type of "reputation" management or monitoring do you do for your optical business or eyecare practice?
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