VisionMonday's CLICK for July 31, 2013

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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS

July 31, 2013

INFOGRAPHIC: What Are the Best Social Media Platforms?

Just as there is no one automobile that is perfect for everyone, or shoe, or even sunglass, there is no one social media platform that meets the need of everyone. The Visionaries Group a consultancy with digital media and ECP practice clients throughout the eyecare/eyewear field, said it knows you can’t be all things to all people either.

Writes Daniel Feldman, of VG, "Every business needs to accurately target current and prospective customers and then expand from there in an intelligent manner. Where you choose to concentrate your efforts should be more than what social media network you like browsing, it should be based of course on the network your customers and prospective customers use."

Finding Business Reasons to Use Snapchat

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.— Snapchat is a smartphone app that enables you to share photos with others. The concept is a photo and video sharing phone app where you shoot, send and control how long the image is available to the parties you send it to. Users set a time limit for how long recipients can view their Snaps, ranging from up to 10 seconds to as little as one second, after which they will be hidden from the recipient's device, but they are permanently saved on the company's server. Should the parties you send it to take a screen shot of your photo or video, Snapchat notifies you.

Discovery Education Puzzlemaker

Designed for teachers, parents and students, Discovery Education's Puzzlemaker enables users to print customized word search, criss-cross, math puzzlers and more including mazes, number blocks and hidden messages.

CrosswordPuzzleGames.com

This site enables users to enter words and their 'hints' in a simple, intuitive list, and then 'creates' a puzzle that can enliven a waiting room, marketing piece or a website. Puzzles are available in a range of sizes to choose from.

EclipseCrossword.com

A popular site which enables wordsmiths and others to create crossword puzzles of varying complexity. The site enables certain puzzles to be posted online or 'printable' for using later. A cool video tour lets users see how various tools work and can be customized. If you want to 'observe' for a while, you can like EclipseCrossword's Facebook page.

AOA.org

The American Optometric Association (AOA) has launched a revamped website to better serve its members and the profession. The new site features responsive design, an enhanced Doctor Locator, and single sign-on for many AOA features. AOA president Ron Hopping, OD, MPH, said, "We proactively engaged our members as the site was under development to ensure that the navigation would be user-friendly, and that we were reflecting the progress AOA has made as an organization since the first site was launched in 2003."

MyRev Mobile App

RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for the optometric community has introduced MyRev, a mobile app for RevolutionEHR customers. MyRev enables users to check their patient schedules, and access patient information right from their smartphone. The mobile application is fully HIPAA-compliant by utilizing the same encrypted protocols as the full RevolutionEHR application.

Eye Opening Data—For the U.S. and Your Home State

Want to better understand the scale of the vision care community across the country?
Need to communicate the number of hyperopes or myopes in your state? How about those with glaucoma in Florida? The prevalence of AMD in Texas?

Now such hard to find stats have been researched, vetted, compared and translated into compelling maps and state-by-state charts on Prevent Blindness America's ground-breaking report on Vision Problems in the U.S. An interactive map allows visitors to simply 'hover' over their state to see the stats. Separately, detailed tables provide insights on vision issues by age and gender as well as additional maps.

Which service do you use to regularly post, schedule and manage your practice's multiple social media posts?

HootSuite

TweetDeck

Gremln

LaterBro

NONE, I've never heard of any of these social media management tools. Tell me more!

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