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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS |
August 14, 2013 |
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Mobile Directing Significant Traffic To ECP Sites
By Daniel Rostenne, EyeCarePro
NEW YORK—Traffic to your practice's website is changing. Have you noticed?
All aspects of internet continue to change at a rapid, dynamic pace:
web browsers adapt to allow for more website features, infrastructure
changes to allow for more video content, and viewing devices change as
well, impacting user browsing habits.
EyeCarePro
works with the ODs directly to help them understand how all these
changes affect their ability to communicate with existing patients and
get new patients online.
Read More...
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Google Enhanced Adword Best Practices
Janet Fouts, CLICK Contributor
The new
Google Enhanced Adword Campaigns automatically went live on all accounts on July 22nd.
This is going to be a very powerful ad platform in the right hands.
The ability to focus your ads by time, location and device is a huge
leap forward, allowing you to budget and plan to get your ads seen by
the people you want to see them at the optimal time for them to do
business with you.
Read More...
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Readability and Readlists
What's a Readlist? It's a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone. Readlist is basically a web app which enables users to create their own e-book or curate articles and turn them into your own collection. Readlists, some of which are already set up by other users and are
searchable, are powered by
Readability, which turns any web page into a clean view for reading now or later on your computer, smartphone, or tablet.
Read More...
Evernote
CLICK wrote about
Evernote
a few years back, but this extremely popular site has continued to grow
and expand its capabilities and offerings for enabling users to clip,
save, and organize articles, photos, web pages, videos and every snippet
from the Internet to a personal file accessible on all portable
devices.
Read More...
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Diversified Ophthalmics and MidSouth Premier Ophthalmics
Diversified Ophthalmics along with its affiliates,
MidSouth Premier Ophthalmics recently debuted a new site which offers easier, more state-of-the-art navigation. Each also presents a wealth of resources and educational material about the wide range of products and services offered.
Read More...
Essilor Instruments USA and the Online Shop/Essilor Instruments USA.c
Essilor Instruments USA has launched greatly expanded online presence
with both a newly designed company website and the unveiling of their
first web store for convenient internet purchases for the company's
customers. The
redesigned company website
features product pages for learning about new and current
items—including edgers, tracers, blockers, services, and optometric and
centration equipment.
Read More...
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The Art of Getting Retweets
Are you using
Twitter for business?
One
of the keys of being seen and getting followers is not just tweeting,
but retweeting. If you want others to retweet your content, you need to
pay attention to some things.
The Visionaries Group
a consultancy with digital media and ECP practice clients throughout
the eyecare/eyewear field, brought this INFOGRAPHIC to our attention,
with some helpful tips from the people at
QuickSprout.
Read More...
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How well do you believe your practice's website is maximizing SEO (Search Engine Optimization)?
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