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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS |
September 11, 2013 |
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Is It Time to Try Facebook Advertising for Your Practice?
By Nancy Rausman, EyeCarePro
NEW YORK—
Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.
Here's why:
Increased Reach
Facebook Advertising expands your reach by allowing your ads to be
seen by more than just your Facebook "friends." With so many people on
Facebook at any given moment, this can mean major penetration for your
ad. Depending on the type of ad you run, you can extend your reach to
more fans, friends of fans or to the greater Facebook community.
Read More...
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Learning About the New Facebook Metrics
By Janet Fouts, CLICK Contributor
Some important changes are taking place on
Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We've been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees.
Edgerank, the algorithm Facebook previously used to measure value, is being revised. Now they're calling it the "News Feed Algorithm."
Read More...
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Curious.com
Curious says it believes in lifelong learning and the singular value of teachers. This site, an interactive learning concept, is organized around functions like Learn, Teach, and Share, can be helpful for finding out basic information about scores of things, from health to travel to business. Its content is also vetted to keep things reliable and its info is helpful to anyone.
Read More...
Digital Public Library of America
The Digital Public Library of America brings together the riches of America's libraries, archives, and museums, and makes them freely available to the world, this site notes. It strives to contain "the full breadth of human expression, from the written word, to works of art and culture, to records of America's heritage, to the efforts and data of science."
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Local Eye Site
Local Eye Site,
the leading job search platform focused entirely on the eyecare
industry, has unveiled a completely redesigned website. The move marks
the first major rebuild of LocalEyeSite.com, which has been developed
from the ground-up to better manage increasing traffic, along with
greater numbers of registrations and job listings. With more than 65,000
registered users, and nearly 700 listed jobs, "the upgrade will ensure
that Local Eye Site remains the single most comprehensive resource for
jobs in the eyecare industry," said Brad McCorkle, founder of Local Eye
Site.
Read More...
Transitions Optical's 'Tech Talk' Facebook Tab
Transitions Optical has launched a new "Tech Talk"
Facebook tab on the company's professional Facebook page,
www.Facebook.com/TransitionsOptical.
The tab features Transitions researchers responding to some of the most
frequently asked questions concerning adaptive lens technology,
technical papers and a question-and-answer section, which allows
visitors to ask a question directly of the experts.
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Today's Essential Social Media Facts [INFOGRAPHIC]
NEW YORK—Michael Doyle of Australia's
The Website Marketing Group recently put together some of the most surprising social media stats of this year.
Here is TWMG's Social Media Stats of 2013 which you might want to
keep in mind as you continue to refine your approach to social media.
One thing's for sure, the numbers are staggering and things change really fast!
Read More...
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Have you ever used Facebook Ads on your practice's Facebook page?
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