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                        					| AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS | September 25, 2013 |  |  
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How Google Trends Can Work for YouAlan Glazier, OD, FAAO ROCKVILLE, Md.—A remarkable tool awaits inside of Google if you can figure out how to use it to your advantage. 
Google Trends digs down and provides information around the search terms people have been entering into the Google search engine. 
  Google Trends provides a visual representation of regional interest on
 a country's map. It displays top searches and rising searches that may 
help determine what words people are typing into the search bar to find 
the products and services you want to be found for. It can also help 
determine what "order" the terms are typed in. Read More... |  
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Mouse-Be-Gone! Helpful Tips on Social Media ShortcutsBy Alan Glazier, OD, FAAO ROCKVILLE, Md.—Welcome to the world of social media keyboard 
shortcuts. I'm sure you frequently use keyboard shortcuts to navigate 
your various programs but I bet you didn't know there are keyboard 
shortcuts that can help you navigate social media sites, specifically 
Facebook and 
Twitter!
 The advantage to using keyboard shortcuts is obvious—it saves time and 
reduces errors in transcribing, editing and increases posting 
efficiency. However, beware: These shortcuts are so efficient it may turn you into a social media maniac like me! Read More... |  |  |  
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The Most Interesting Fact GeneratorLooking for hard-to-find info and some grist for your social media postings? 
This site is a fascinating way to learn more about a range of things—and you can plug in your own suggestions, too.      Read More... 
 join.me
Join.me describes 
itself as the "meeting app for the masses," and it is designed to 
facilitate meetings and presentation of all types in a simple-to-use 
format. Join.me combines instant screen sharing and powerful meeting 
tools in an app that anyone can use to present, train, demo or concept.    Read More... |  
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Let's Golf! 3 – Essilor CupEssilor and Gameloft, a leading global publisher of digital and social 
games, have formed a partnership to offer a new free version of the 
Let's Golf! 3 app for iPhone, iPad and iPod touch. This innovative 
communication campaign aims at raising players' awareness on the 
importance of good vision and on the need to check, correct and protect 
their eyes.   Read More... 
 oliverpeoples.comOliver Peoples has announced a re-launch of the brand's 
website,
 which will serve as a digital flagship for the company. The new site 
illustrates the unique voice of the brand over the past 25 years and is 
designed as an editorial platform to convey the visual language of the 
brand and communicate the Oliver Peoples voice on a global scale.   Read More... |  
                                
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What are the Most Popular SmartPhone Activities?NEW YORK—Fully 91 percent of American adults own a cell phone and many use the devices for much more than phone calls. In a recent nationally representative survey, 
Pew Internet & American Life Project checked in on some of the most popular activities people perform on their cell phones: Leading the list is sending or receiving texts, followed by 
accessing the internet and sending or receiving email. But app downloads
 among most people have jumped significantly. In fact, now some 50 
percent of cell owners download apps—up from 22 percent in 2009. Many 
use certain location-based services like getting directions or 
recommendations. Nearly half of cell owners (48 percent) use their 
phones to listen to music. The proportion of cell owners who use video 
calling has tripled since May 2011. Read More... | 
Do you enable or encourage patients to book an appointment for an eye exam at your office with a digital or online appointment booking system? 
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