By CLICK Staff
Marking its
75th anniversary this year, the Ray-Ban brand has a rich heritage. As part of its "Never Hide" campaign, Ray-Ban highlights its 75th birthday Never Hide brand images with a concurrent multi-media history, showcasing images, ideas and personal stories illustrated from the 1930s through the ‘00s. Viewers can scroll through the decades, enabling fans of the brand to "Get The True Story" and – at the end – they are invited to Tell Your Story and join the Ray-Ban Wall of Legends on the site by posting comments and sharing views. Ray-Ban’s Never Hide association with iconic musicians of the past and present is also illustrated on the
www.Ray-Ban.com site via its Never Hide Films, video segments which take viewers behind-the-scenes of music being made, like
Slash in the Studio. In addition to showcasing the large range of Ray-Ban sun and optical collections, the site features a Locator which enables consumers to find retailers.
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