By CLICK Staff
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After extensive research with consumers about their lens purchasing habits and interests, HOYA Vision Care North America has introduced a
brand new consumer website, designed to empower eyecare patients with easy‐to‐understand information about the latest advancements in vision correction and offer a range of helpful resources for ECP practices to allow them to better explain new lens technologies to patients, enhance their own websites and digital communications as well. Hoya’s research found that the vast majority of eyecare consumers don’t understand industry jargon, which is why so many patients think lens brands are the same, and are commodities, often leaving them to base their purchase decisions on price along. The new
HOYAVision.com site is designed to be a “pre-emptive sales tool” for ECPs, a way to give patients a head start about learning about premium lens options before their next appointment. Detailed overviews about the advanced nature of HOYA lens products and technology, combined with general overviews and explanations about vision correction itself, invite eyecare consumers to be a part of their treatment and better inform their questions prior to their office visits. Patients can also enter their zip code in the ‘Find a Provider’ section of the site to locate their nearest HOYA authorized practice. The dynamic site is also available in an optimized mobile/tablet version.
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