Subscribe to CLICK    • CLICK Archives    • VisionMonday

CLICK Logo
AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS October 24, 2012
Sites to See

Modern Optical International

By CLICK Staff


Modern Optical International has debuted a resource-rich new website for its eyewear collections, “designed to create the most customer-friendly e-commerce experience possible” for its customers, primarily independent ECPs. This new, visually appealing site showcases the company’s diverse product lines and reflects its spirit as a company. “As a volume-driven, value-provider of quality eyewear, our challenge was to create a site that showcases our massive product selection in a logical, clean, manageable format,” noted Paula Weissman, vice president of marketing.

The new site, built by Jobson Interactive, features a new navigation system, including a simple menu bar and drop-down sub-menus. The site also features efficient search tools, where customers can quickly search for a frame by specific style, collection, price point, material or size. Modern’s site supports efficient e-commerce functionality with paperless statements, online payments, shipment tracking. It also offers customizing options to streamline the shopping experience for users, including catalog on demand and EZ Ordering, which allows users to begin typing a style name to dynamically generate a list of styles with that combination of letters.



Back to Newsletter




ALSO IN THIS EDITION... COMMENTS

WHAT WORKS:

Assessing the Value of Promoted Facebook Posts

SOLUTIONS:

Giving vs. Getting Information: How the Internet Is Used in Your Office

COOL TOOLS:

MarketingZone.com/Halloween

NoteCardCafe.com/GivingCards

SITES TO SEE:

A&AOptical/Facebook/XXL's 10-Year Anniversary

Modern Optical International

ZOOM:

Smartphone Shopping Is a Pronounced Shift in Consumer Behavior, comScore Reports

QUICK CLICK:

How many "Likes" do you currently have on your practice's Facebook page?

VM Current Issue VM Current Issue

Copyright © 2024 VisionMonday. All rights reserved.
CLICK is published by Jobson Medical Information LLC, 100 Avenue of Americas, New York, NY 10013.
To subscribe to other JMI newsletters or to manage your subscription, click here.