By CLICK Staff
Modern Optical International has debuted a resource-rich new website for its eyewear collections, “designed to create the most customer-friendly e-commerce experience possible” for its customers, primarily independent ECPs. This new, visually appealing site showcases the company’s diverse product lines and reflects its spirit as a company. “As a volume-driven, value-provider of quality eyewear, our challenge was to create a site that showcases our massive product selection in a logical, clean, manageable format,” noted Paula Weissman, vice president of marketing.
The new site, built by Jobson Interactive, features a new navigation system, including a simple menu bar and drop-down sub-menus. The site also features efficient search tools, where customers can quickly search for a frame by specific style, collection, price point, material or size. Modern’s site supports efficient e-commerce functionality with paperless statements, online payments, shipment tracking. It also offers customizing options to streamline the shopping experience for users, including catalog on demand and EZ Ordering, which allows users to begin typing a style name to dynamically generate a list of styles with that combination of letters.
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