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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS November 29, 2012
What Works

Video Testimonials Personalize Patient Endorsements Of Your Practice

By CLICK Staff


NEW YORK—In the digital world, two trends have been changing the way business is conducted in both the retail and the healthcare spaces – the rise of personal recommendations to drive business to a particular location and the advent of video and its accessibility to consumers and patients on the web and via mobile devices.

One new service is tapping both trends. Solutionreach has developed a video survey service, SR Video, which enables an eye care practice to capture patient feedback and share it online.

When a patient stops at the front desk following their appointment, the receptionist or office manager asks them if they would like to record a brief video testimonial. If the patient agrees, they can verbally answer a few questions while SR Video records their answers on a video camera that is either located in the computer or can be plugged into it. SR Video automatically locates any video feed connected to the computer, web cam or not. SR Video will also automatically use the computer's or camera's internal microphone for sound. The entire process can take as little as three minutes, according to Solutionreach.

 

Once a video testimonial is captured, practices can have it automatically uploaded to popular video sites like Google and YouTube. Hundreds of video testimonials created with SR Video already exist on the web, such as this short testimonial from one of Solutionreach's most active SR Video users in optometry, Ernst Eye Health Associates in Warrenton and Hermann, Mo. The Solutionreach web site currently has a demo video of SR Video available to watch within the Demo Center at solutionreach.com/SelectionPage/Demo-Center.



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