By CLICK Staff
HAUPPAUGE, N.Y.—
ClearVision Optical has initiated a major education campaign for ECPs and their patients about the opportunities in Specialty Fit eyewear. In addition to its expanded catalog and collections, the company recently launched a dedicated portion of its
website to the topic.
A series of five Specialty Fit videos, individually highlight its Global Fit, Style 'n Fit, XLFit, Petite Fit and Pediatric Fit collections. The company notes that each in the series, sets up and explains each group and communicates critical information for ClearVision’s customers whose patients require a bit more customization due to their unique facial features. The videos visually convey the key features and benefits of each collection, and demonstrate the optical and sunwear frames available for each unique market from brands such as
BCBGMAXAZRIA,
Cole Haan,
IZOD,
Marc Ecko Cut & Sew.
The Specialty Fit video series was created as an education tool to showcase the uniqueness of each collection. Complete with national stats on each demographic, and reinforced with collection features, the videos will be used by ClearVision sales consultants to introduce the collection to customers via iPads or other smartphone devices. In addition, the Specialty Fit videos are available for use in dispensary waiting rooms, websites, or are sharable on social media sites.
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