By CLICK Staff
Tools available in social media for businesses of all types are rapidly changing.
During the week of February 25, 2013, Ascend2, in partnership with Research Underwriters, conducted survey interviews with 687 business leaders, marketing executives and practitioners from around the world. Their report, on What Works in Social Media Marketing, features a unique approach.
In the extensive report, a number of important considerations:
- Improving customer engagement is the most important objective of social media marketing
- Social marketing objectives worth achieving should be, but aren’t always, worth measuring
- You get what you pay for; most effective tactics are often most difficult and costly tactics to use
Ascend2 partners with marketing agencies, consultancies and marketing automation service providers to acquire new clients using an integrated research, content creation and demand generation process. The
What Works in Social Media Marketing Report is free for download at Ascend's site.
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