By CLICK Staff
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Augen Optics has launched a new website design for its
EasyForm Digital Free Form Processing System. Incorporating significant improvements in visual presentation, navigation, and content delivery, the revamped site enables quicker, easier access to product information and provides a greater variety of images and a video to demonstrate product functionality and quality. According to Marco Machado-Torres, chief operating officer for Augen, “We designed the Augen EasyForm system to provide a total solution for laboratories seeking an entry to free form and a way to increase their independence. The EasyForm website is a tool to help us start the dialogue about how Augen can solve the free form production dilemma for small labs generating 150 to 250 lenses per day.”
The website features one-click access from the home page to information about EasyForm equipment, lens design software, and Augen free form lenses. The site includes a detailed product features and specifications page for each component of the EasyForm free form production system—digital surfacing generator, blocker, polisher, laser engraver, and lens design software. The Software page defines the advanced NURBS mathematical model that Augen uses to generate the premium lens designs included with the EasyForm software package. In addition to published press releases and articles, and access to marketing materials, the site includes a video featuring an online tour of the EasyForm system in action.
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