By CLICK Staff
TOMS Eyewear is encouraging consumers to #BESHADY with TOMS for World Sight Day, and raise awareness awareness for World Sight Day by challenging people to wear sunglasses indoors on October 10, 2013. "Whether you are at work, in bed, at a restaurant, inside a movie theater, at the mall or anywhere your day might take you, we want you to "Be Shady" and show your support. Why wear your sunglasses inside? Well our hope is that your friends, clients, classmates and co-workers ask you what you're doing with your shades on inside. When they do (because let's face it, they will) this sparks the opportunity to start a powerful dialogue. Most people don't know that visual impairment effects gender equality, economic opportunities, education and independence. And most people also don't know that of the 285 million people who are effected 80 percent, don't have to be.
Talk to those who inquire about the power of curing blindness and repairing sight and encourage them to share this simple 'be shady' message. TOMS is encouraging everyone to use social media to spread the word. Take a picture of yourself wearing your sunglasses indoors and then post it on your social media channels with the hashtag #BESHADY.
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