By CLICK Staff
More than 20 million Americans are currently affected by cataracts, and a new survey from AARP Media Sales and
Alcon, a global leader in eyecare and one of the global sponsors of World Sight Day, found that there are many questions and misperceptions among Baby Boomers about the condition, their options and how to treat it. In an effort to address these concerns and raise awareness about the important role eye health plays in the lives of Baby Boomers and beyond, the two organizations will convene a panel of experts for a first-of-its-kind national education event called "Experts on Call" on this year's World Sight Day (Oct. 10, 2013).
With the "Experts on Call" event, the companies hope to educate 50+ Americans about eye health, specifically cataracts and their impact on quality of vision, as well as advanced technology options and solutions. AARP and Alcon are inviting Americans affected by cataracts to participate in the event by tweeting questions in advance using the hashtag #WSD1010 or posting them on the
AARP Facebook page. Phone lines will be open beginning at 1:10 p.m. ET (toll-free number 1-855-WSD-1010). The expert panel will include Dr. Bonnie Henderson, board-certified ophthalmologist and Clinical Professor of Ophthalmology at Tufts University School of Medicine, and Dr. Kerry Solomon, also a board-certified ophthalmologist, and the former associate editor of EyeWorld Magazine. Questions will be answered during a Google Hangout session that can be accessed on the AARP YouTube channel, where the video will be
broadcast live. More information about cataracts and advanced technology solutions are posted at
www.FreedomFromCataracts.com.
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