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MD Group's Optical Department Grows from Half Million Dollars to Nearly $10 Million
By John Sailer
PHOENIX, Ariz.—Six years ago,
Barnet Dulaney Perkins Eye Center (BDP) had about $500,000 in sales from its seven optical dispensaries. This year, the ophthalmology group is on track to end up with sales of just under $10 million from the 11 optical departments it now operates across 14 locations.
What changed? Growth began when BDP hired Debbie Bacon to manage its optical dispensaries. Prior to that, little focus was placed on the dispensaries, which the ophthalmology group was required to maintain in offices where they carried medicine. "We've managed to take that and put some structure behind it," said Bacon, director of optical services, who came to BDP from a big box optical store where she had worked for about 10 years. Prior to that, she had been employed by a general retail store.
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New Technologies Retailers Have Implemented to Interact With Patients
The following mid-size regional optical retailers told dba what new technologies they’ve implemented for interacting with patients: Bob Brodney, president,
Eye Care Associates; and David H. Hettler, OD,
Drs. May & Hettler.
What new technologies have you implemented in your retail setting for interacting with patients in new ways, what have been their reactions and how has it impacted your business?
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Adapting to Change by Adopting New Technology
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Change is all around us, and those businesses that can adapt will
succeed. Those who flounder will fail. Adopting new technology in our
office can be a challenge, but in the current environment, this has
become crucial to success or failure. Twenty years ago, we had to
implement new technology very infrequently. It was a long time between
the fax machine and online ordering. Today, that's all changed with so
much new eyecare technology coming out every year.
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How One Ophthalmology Group Finally Got Its Optical Dispensaries Under Control
TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of
Ocean Eye Institute, the answer was
Vision Associates.
Over the course of the past 25 years, Ocean Eye had tried both managing its optical dispensaries on its own and hiring management groups to take on the responsibility. Neither seemed to work. Neil Robinson, MD, one of the group's principals, described managing it themselves as "like adding another business to the business" and "more than we could do." The three different optical management companies the ophthalmological group tried over the years also proved inefficient. "None to my satisfaction," said Dr. Robinson.
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Managed Vision Care Use Grows More Than 10 Percent Over Five Years
While consumer use of vision insurance held steady when used individually for eye exams or eyewear, it grew by 11 percent over the past five years when used for both, according to the
2013 Eyewear & Eye Care Consumer Patterns Insight Survey from
Jobson Research. Part of the Insight Survey Series examining eyewear and eyecare consumer patterns going back to April 2008, the study examines the factors that affect consumers’ eyeglasses and lens purchasing decisions.
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John Sailer, Senior Editor
Send us news about your mid-size regional optical chain or optometric group, provide us with subjects and/or questions for a future dba q&a or let us know what topics you'd like to see covered. Contact dba's Editor John Sailer at jsailer@jobson.com.
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