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To Take Control of Its Lens Costs, 947-EYES Invested in In-House Digital Processing
By John Sailer
OKLAHOMA CITY, Okla.—With the rising costs of lenses shrinking profits at his four optical locations, Joe Madore of
947-EYES decided it was time to invest in an in-house free-form digital processing system. So, in 2011, he went to Vision Expo West in Las Vegas to find out what was available. After visiting the booths of all the companies with systems he had already heard of, he ended up with something unexpected,
Augen Optics' EasyForm Digital Free Form Processing System.
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How Regional Optical Retailers Are Benefiting from Social Media
As was once the case with having a company website, participating on social media platforms has gone from being optional to becoming a necessity of doing business. Facebook, Twitter, Yelp, YouTube and other sites have become a part of millions of consumers' daily lives, and optical retailers throughout the country have established their own profiles on these and other popular social media portals so that they too can participate in the conversation and drive business their way.
The following optical retailers told dba about their social media initiatives and listed their current social media platforms at the end of their answers: Daniel Stanton, CEO,
Stanton Optical; Alan Ulsifer, OD, CEO and president,
FYidoctors; Jonathan Rosin, M.D., co-president,
Rosin Eyecare; Mark Johnson, director of optical services,
Virginia Eye Institute; Timothy Gorin, VP, business development,
MyEyeDr; and Jamie Erhardt, account supervisor,
Emerging Vision, Inc.
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Construction Management Software Helps Eyemart Express Keep Adding Locations
FARMERS BRANCH, Texas—While
Eyemart Express has maintained its ranking as the seventh largest U.S. Optical retailer over the past few years (according to Vision Monday's annual
Top 50 U.S. Optical Retailers report), each year it consistently adds new locations. The Top 10 U.S. optical retailer went from 102 locations in 2009 to 130 in 2010 then grew to 135 locations in 2011 and 141 in 2012.
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Step Up and Stand Out By Giving Back to the Community
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.
There are many examples of organizations that support activities in your community. These include the Kiwanis Club, the Lions Club and CancerCare. There are also a wide variety of causes specifically geared toward the optical community. For example, many practices and eyecare and eyewear providers participate in the annual
World Sight Day sponsored by Optometry Giving Sight. Some practices support their own causes such as
Crown Vision which sponsors
Kids Vision for Life to provide free vision screenings, free eye exams, and free eyeglasses to children in the St. Louis Public School System, as reported in the Aug. 7, 2013 edition of dba.
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Prescription Lens Prices Up 4.6 Percent or $6.18 Per Pair for Year Ending June 2013
Total retail prescription lens prices were up 4.6 percent during the 12-month period from July 1, 2012, to June 30, 2013, when compared to the same period a year prior, according to The Vision Council's latest VisionWatch statistics. That represents an increase of $6.18 per pair. Lens prices have been increasing for about 3.5 years now, with prices climbing sharply over the past six quarters, according to the report. In addition, total Rx lens prices during the June 2013 period were higher than they were before the recession started, up by 7 percent when compared with prices from the 12-month period ending June 30, 2008.
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John Sailer, Senior Editor
Send us news about your mid-size regional optical chain or optometric group, provide us with subjects and/or questions for a future dba q&a or let us know what topics you'd like to see covered. Contact dba's Editor John Sailer at jsailer@jobson.com.
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