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Tobii's Eye-tracking Technology May Help Cleveland Indians Hit a Home Run With Advertisers
Advertising billboards are as ubiquitous to ballparks as beer and hot dogs. But measuring the effectiveness of those billboards has been an imprecise science until recently, when the
Analysis Division of Tobii Technology conducted a study of in-park advertising with the Cleveland Indians.
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This App Can Help You Find Your Sunglasses
If you're the kind of person who has trouble keeping track of your sunglasses, don't worry, help is on the way. A new company, Tzukuri, is marketing sunglasses with built-in "beacons" that connect via Bluetooth to an iPhone and an app that can help you locate them. If you leave your Tzukuris behind, the app will automatically send you an alert at 16 feet. You'll receive further alerts at 32 feet and 50 feet unless you clear the notification. Alternatively, in wide-open spaces, the app will save the last location you had your glasses and show you on a map. The app intelligently turns off alerts when you're at home or at work. What's more, if you leave your iPhone behind, the app will recognize the phone's motion sensor the phone will ring extra loudly to alert you.
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Stanford Researchers Develop 'Instagram for the Eye'
Researchers at the Stanford University School of Medicine have developed two inexpensive adapters that enable a smartphone to capture high-quality images of the front and back of the eye. The adapters make it easy for anyone with minimal training to take a picture of the eye and share it securely with other health practitioners or store it in the patient’s electronic record.
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Andrew Karp, Group Editor, Lenses and Technology
Send us news about new optical technologies, provide us with subjects and/or questions for a future Eye² Q&A or let us know what topics you'd like to see covered. Contact Eye²'s Editor Andrew Karp at akarp@jobson.com.
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