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LAUNCHES
Jean Paul Gaultier by Mikli Eyewear Collection Launches
Quick Take: Alain Mikli International has announced the launch of the first ever Jean Paul Gaultier by Mikli eyewear collection. The collection was a creation between the two longtime designer friends.
Wearer: Avant-guard eyewear aficionados, fans of the designers.
Specifics: The collection includes 20 styles, 12 sunglasses (six plastic and one metal) and eight eyeglasses (three plastic, five metal and three metal/plastic combination frames). Selling Gaultier and Mikli constantly surprise, inventing and reinventing, hand-in-hand in close collaboration delivering the promise of beauty and wonder somewhere between inventiveness, modernity and liberty. The eyewear collection includes a broad range of shapes including rectangular, cat’s eye, oval and a shield, as well as four semi-rimless styles in the optical collection. Colors are varying shades of black, brown/tortoise and ivory and no outer logo is visible. Marketing for the collection includes a small selection of visual merchandising materials all of which reveal the world of Jean Paul Gaultier. The Jean Paul Gaultier by Mikli eyewear collection will hit Alain Mikli boutiques, as well as to independent luxury optical retailers, in January 2012.
Price Guide: $$$$$
www.mikli.com
SECOND LOOKS
Ogi Unveils the Surface Collection
Quick Take: Ogi Eyewear has launched a fresh new segment into their Evolution Collection consisting of contemporary eyewear that combines unique surfaces with intriguing shapes to take a leap into the future of fashion driven eyewear. The Surface Collection from Ogi features the use of matte surfaces to create a custom aesthetic, while each new style hints at a wearer’s attention to detail and their confidence to step away from the traditional.
Specifics: Eight new styles.
Selling Points: “The Surface Collection solidifies Ogi’s position as a powerful luxury brand that is driven by the demand for fresh, contemporary eyewear. The captivating combinations of shape and intriguing materials give the new additions to the Ogi Eyewear line a bold shot of exhilaration and quietly demand attention,” said Phil Windyk, Ogi’s director of marketing. Mixing together a rich, color saturated pallet with a bold shape, the 8054 utilizes tones such as green apple and plum to create an eye-catching sunglass with unique shark tooth inlays found on the front and on the temple. The 5042 features refined end pieces and soft matte colors in a frame with a deep lens shape and sharp edges, while the distinct shape and muted hues of the 3100 mesh together to exude power and. Point-of-purchase material includes an Ogi logo plaque, counter cards and large window banners.
Price Guide: $$$
www.ogiframes.com, (888) 560-1060
McGee Adds Argyleculture by Russell Simmons Styles
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Quick Take: Reflecting class, stature and respect with a focus on fashion, the new men’s line of optical frames from Argyleculture Eyewear by Russell Simmons from the McGee Group represents understated luxury, sophistication, and the modern American lifestyle.
Specifics: Thirteen styles offered in two colorations each.
Selling Points: With a commitment to aesthetics and superior quality, Argyleculture Eyewear features European colors, masculine designs in multiple sizes, edgy metal embellishments and a hint of classic Ivy League heritage. The Magriffe, Hendrix and Chet are full rim handmade acetate frames featuring Italian-inspired triple laminate acetate complemented with modern rectangle eyeshapes. The Reuben, Hancock, and Marsalis are all semi-rimlessmetal/plastic combination frames. The Thelonius, Miles and Archie are full rim metal plastic combination frames with eyeshapes that create a retro look. The Dorsey and Ellington feature full metal fronts with acetate temples, spring hinges and adjustable nose pads. The Brecker and Parker are semi-rimless metal acetate combination frame styles with adjustable nose pads and a more modern look, with a high bridge and rectangular eyeshape. Each frame in the collection is named after a true music legend and comes with an Argyleculture fashion case. Accounts who purchase 12 frames and receive an Argyleculture-branded Money Clip, a dozen Argyleculture-branded Callaway golf balls and an Argyleculture counter card.
Price Guide: $$
www.mcgeegroup.com, 800-966-2020
Eastern States Expands Exces Eyewear Collection
Quick Take: Eastern States Eyewear has expanded its Exces Eyewear collection with the release of several new modern styles with a variety of plastics and treatments.
Specifics: Nine new optical styles for women seeking youthful, funky shapes with a heavy dose of color.
Selling Points: A variety of shapes and sizes are featured in the entire new collection, showing an ability to fit standard size faces and tweens alike. Each model features distinctive, contrasting colors. The mixing of materials is commonplace as several styles feature metal fronts with plastic temples. The Exces 3091 is showcased in the collection’s “Don’t Be Invisible” marketing campaign; the style features horn finished temples combined with a deep, modern shape.
Price Guide: $$
www.eseyewear.com
ALSO NEW
Carl Zeiss Vision Teams with Super and Cool Cats
Italian eyewear brand Super teamed up with French brand Cool Cats, run by Pedro Winter, founder of Ed Banger Records and manager of Daft Punk, to present a hand-customized special edition model with Carl Zeiss Vision Sunlenses. Super worked with the Cool Cats design team on the linear "retro-futuristic" style that was hand-crafted in Italy and only available in a limited quantity (75 pairs per color) shiny or matte black.
www.sunlens.zeiss.com
Allison Debuts Newest La Martina Style
The Competición (style LM500) of La Martina by Allison launched this month at the polo championship “El Abierto de Palermo” in Buenos Aires, Argentina. The frame is made of nylon TR90 with NXT Soft lenses by Intercast Italy. The frame has adjustable rubber tips and nose pads for a perfect fit even under the polo helmet. The new model is available in three different colors and features the Argentinian flag on the temples.
www.allison.it
Marchon Presents Calvin Klein Fall/Winter Collection
This Fall/Winter, Calvin Klein incorporates high quality and sophisticated luxury into both the men’s and women’s collections from Marchon. Sleek Architectural lines and industrial embellishments on translucent frames create a clean, minimalist look. Vintage shaped suns and a burst of color are enhanced with a unique clip-on. Femininity is prevalent in the women’s frame through the use of horns that contrast translucent and gradient zyls.
www.marchon.com
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