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LAUNCHES
Kirk & Kirk Unveil Vivarium at Silmo
Quick Take: Kirk & Kirk will launch their debut collection of eyewear, Vivarium, at Silmo 2014. The collection is inspired by the Victorian obsession with science and nature and each frame is named after a celebrated scientist of the era, the company said.
Wearer: “We wanted to create something unique, something that would surprise our audience but at the same time be easy to wear,” said Karen Kirk. “It is one thing to create a frame that stands out from the crowd but an altogether different challenge to make it sellable for the optician.”
Specifics: The eyewear is handmade in France from acrylic and includes eight shapes in six colors; metallic hues of blue, bordeaux, anthracite, brown, green or silver. Each is decorated with a three-dimensional animal pin – a lion, fly, ram or horse – in 925 sterling silver or nine carat gold on the frame’s front designed by Karen Kirk and crafted in England.
Selling Points: “We are extremely excited to be launching this debut collection in Paris,” added Jason Kirk. “We have had amazing industry support, for which we are very grateful, and have assembled a superb team to communicate our ideas.” A companion sunglass collection, Solarium, includes four acrylic shapes in six metallic colors with graduated mirror lenses. Again, Kirk & Kirk offer a choice of animal decoration or classic modernist pins.
Price Guide: $$$$$
www.kirkandkirk.com
SECOND LOOKS
Marcolin USA Bows New Roberto Cavalli Styles
Quick Take: Marcolin USA has introduced new Roberto Cavalli eyewear styles with a modern take for the women’s collection.
Specifics: The women’s sunglasses collection arrives with seven unique options, and the women’s optical collection will be available in five additional styles.
Selling Points: Each frame represents a range from modern to traditional styling with adornments on the frames to create a professional look. The patterns range from snakeskin to a traditional black frame while still remaining classic. The frames’ shapes also vary from a soft cat eye shape, an aviator shape and an elegant rimless frame. Cavalli’s eyewear has a polished color palette including glossy shades of black, blue, silver and gold. The collection further extends their color spectrum with a shade of rose and palladium.
Price Guide: $$$$
www.marcolin.com
Safilo Presents Tommy Hilfiger Men’s Collection
Quick Take: Safilo Group has introduced their newest eclectic and innovative optical frames, reflecting on the brand’s relaxed and youthful spirit in the Tommy Hilfiger 2014 Eyewear collection.
Specifics: The two models, TH 1292 and TH 1290, are inspired by the brand’s classic preppy style and will be available in six unique colors.
Selling Points: The frames fuse style with functionality and comfort as they feature a new brushed, color-block effect and include a five-barrel hinge on the temple.
Price Guide: $$$$$
www.safilo.com
Maui Jim Intros New Men’s Eyewear Line
Quick Take: Maui Jim debuts their newest outdoor eyewear, designed with four unique lenses for specific outdoor needs.
Specifics: The three new sunwear designs cater to serious water sports enthusiasts with improved lens clarity and fit.
Selling Points: The newest collection features wrap-around lenses designed with the ability to see movements both above and below the water surface while also blocking unwanted light. The newest PolarizedPlus2 lens technology cuts 99.9 percent of glare and eliminates 100 percent of all UV rays. Using three earth elements, the lenses will create a white-balance for truer colors, Maui Jim said. The waterproof lenses also repel grease and smudges by using oleophobic coatings.
Price Guide: $$$
www.mauijim.com
ALSO NEW
Mykita and Bernhard Willhelm Debut New Styles
Mykita and Bernhard Willhelm have introduced two new sunglass models to their collaborative designer collection. The new styles are the eccentric octagon Ursula and the flamboyant aviator Erwin. Also making a first appearance are two new colorways for all five Mykita and Bernhard Willhelm metal frames in the collection, a poppy International Blue and the lovely washed out yellow the brand is calling Sulfur.
www.mykita.com
Swiss Eyewear Group Releases Marc Stone Collection
Marc Stone, the international designer of menswear, has launched its first eyewear collection with Swiss Eyewear Group. The collection uses design elements from Marc Stone’s apparel collection as a signature throughout. Highlights include wood finishes on acetate frames and wearable panto shaped frames with retro inspired clip-ons, as well as contemporary stainless steel metal frames with discrete side shields and slightly heavier rims.
www.swisseyeweargroup.com
Freethinkers Conspiracy Guild Collection from VonZipper
VonZipper has created the Freethinkers Conspiracy Guild (FCG) eyewear collection for those individuals bold enough to form their own opinions. Forward thinking and more contemporary than ordinary, the six new frames were designed as a challenge to the direction of eyewear and styled without the limitations of authority, conformity or conventional wisdom of popular culture, the company said.
www.vonzipper.com
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