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OPTICAL FRAMES
Safilo Named for Optical Frame Company
Quick Take: Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, the Middle East, Africa, the Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith Optics, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, Boss, Boss Orange, Bottega Veneta, Céline, Fossil, Hugo, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
www.safilo.com
Nike Named for Men’s Frame Brand
Quick Take: Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
www.marchon.com
Kate Spade Named for Women’s Frame Brand
Quick Take: Kate Spade is always optimistic, often unexpected and wonderfully original. The eyewear from Safilo grabs onto the Kate Spade core design values reinforced by classic shapes and modern graphic elements. This lifestyle collection offers the female consumer a world that is culturally curious, intellectually alive and glowing with irresistible allure.
www.safilo.com
Ray-Ban Named for Teens’ Frame Brand
Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself.
www.luxottica.com
Ray-Ban Named for Kids’ Frame Brand
Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself.
www.luxottica.com
Disney Named for New Launch
Quick Take: Disney Eyewear features Disney’s most iconic characters, including Mickey and Minnie, Cars, Tinker Bell and the Princesses. The collection for both boys and girls comes in a variety of colors. Shapes range from cat eye and squares to ovals and pillowed rectangles in plastic and metal with such iconic details as images of the princesses, Cars’ McQueen character, Minnie’s bow and a secret message from Tinker Bell.
www.luxottica.com
SUNGLASSES
Maui Jim Named for Sunglasses Company
Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that eliminate 100 percent of all harmful UV rays and block 99.9 percent of glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids.
www.mauijim.com
Oakley Named for Men’s Sport Brand
Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.
www.oakley.com
Ray-Ban Named for Men’s Fashion Brand
Quick Take: Since it started in 1937, Ray-Ban has grown to become a global leader in the premium eyewear market. Throughout its 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself.
www.luxottica.com
Maui Jim Named for Women’s Sport Brand
Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that eliminate 100 percent of all harmful UV rays and block 99.9 percent of glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids.
www.mauijim.com
Kate Spade Named for Women’s Fashion Brand
Quick Take: Kate Spade is always optimistic, often unexpected and wonderfully original. The eyewear from Safilo grabs onto the Kate Spade core design values reinforced by classic shapes and modern graphic elements. This lifestyle collection offers the female consumer a world that is culturally curious, intellectually alive and glowing with irresistible allure.
www.safilo.com
Ray-Ban Named for Kids’ Brand
Quick Take: Since it started in 1937, Ray-Ban has grown to become a global leader in the premium eyewear market. Throughout its 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself.
www.luxottica.com
Bobbi Brown Named for New Launch
Quick Take: Bobbi Brown is the first makeup artist with a signature line of eyewear from Safilo. Her goal in designing her eyewear collection is to help women select frames that enhance their natural beauty and complement their skin tones and style. Her eyewear collection is designed with elements from her cosmetic line. Bobbi Brown remains one of the world's most celebrated makeup artists.
www.safilo.com
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