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LAUNCHES
Vision-Ease Partners with IOT to Expand Digital Lens Offerings
Quick Take: Vision-Ease is expanding its digital lens design portfolio with the addition of five new proprietary wrap-style and general purpose offerings.
Wearer: Through this partnership, Vision-Ease initially offers two proprietary design series—Sportwrap and Everywhere. Sportwrap designs are ideal for active consumers because the digitally optimized design accommodates wrap-style frames needed in sports. Everywhere designs are best for general-purpose wear.
Specifics: “Our partnership with IOT is defined by seamless integration,” said Barry Resnik, vice president of marketing for Vision-Ease. “Customers utilizing the IOT network can seamlessly add our designs, and have full access to both Vision-Ease and IOT support. This integrated approach ensures quick and accurate delivery of our proprietary digital lens designs.” The designs are optimized for Vision-Ease blanks but are not restricted. Specific designs are: Vision-Ease Sportwrap Single Vision; Vision-Ease Sportwrap Novel PAL; Vision-Ease Sportwrap Backside PAL; Vision-Ease Everywhere PAL; Vision-Ease Everywhere + PAL.
Price Guide: $$$$
www.vision-ease.com
SECOND LOOKS
Altair Eyewear Offers Genesis Spring Collection
Quick Take: Altair introduces its spring Genesis optical collection, which focuses on clean lines and details.
Specifics: The collection features three frames for men and four frames for women.
Selling Points: The men’s rectangular G4022 frame is made of solid acetate and has laser etching with a ribbed pattern on its temples. It is available in black, brown and navy. The G4023 and G4024 both have contrasting metal trip details at their temples. The G4023 is a lightweight semi rimless metal frame that is available in black, brown and gun, and in two sizes. The G4024 has a bold acetate frame front and satin-finished metal temples. It is available in black, tortoise and olive, and has deep B measurements and longer temple lengths for those who want wider widths. The women’s G5022 and G5023 both have crystal baguettes and marbleized horn. The G5022 is a soft oval frame, available in black, brown horn and rose horn. The G5023 has a satin-finished metal frame front with horn temples in black, brown and burgundy. The G5024 has a rectangular frame front with tortoise temples, and is available in black, brown and plum. G5025 has a semi rimless metal frame front with tortoise temples in black, brown and rose, and is available in two sizes.
Pricing Guide: $$$
www.altaireyewear.com
Marcolin Adds Styles to Covergirl's Designed to Fit Line
Quick Take: Marcolin has expanded Covergirls’ Designed to Fit Collection with styles that provide a more comfortable fit for customers with unique facial features and size requirements.
Specifics: Four more styles will be added to Covergirl’s collection.
Selling Points: The new styles resonate with the brand’s innate philosophy to appeal to women of all ages and ethnicities by offering specialized size options, including larger eye sizes and increased temple lengths, while delivering trendy and colorful designs, the company said. The CG0439 is a handmade acetate frame with a rounded rectangular shape and temples with rhinestone metal plaques. The CG0440 has a semi-rimless metal frame front and jewelry-inspired rhinestone enhanced metal plaques at its temples. Available in deep metallic tones, the frame has larger nose pads and longer pad arms for easy adjustments and a comfortable fit for flatter profiles. The full acetate style CG0441 shares the same temple design as its CG0440 sister, but has a soft rectangle shape that is designed to flatter most face shapes. The CG0442 is an angled oval shaped frame that is progressive lens-friendly. It has a raised metal diamond plaque on its handmade acetate temples in marbleized colorations. Marketing materials include counter cards and are scheduled for release in Spring 2015.
Pricing Guide: $$
www.marcolin.com
Charmant Unveils New Sun Styles for Elle
Quick Take: Charmant has expanded Elle’s sunwear collection with styles that evocative of the spirit and style of Paris.
Specifics: The latest additions include three styles, each available in four different colors.
Selling Points: “Frame profiles are sensuously sculpted revealing slender, tailored lines and a smooth touch on frame curves and angles,” the company said. “Fresh inspirations are drawn from the baroque opulence of Parisian architecture with contemporary references displayed as ornate but tasteful temple decorations.” The EL14801 frame is decorated with precious metal temple embellishments that feature a tri-replicate diamond-shaped inlay on the sides of its square frame front. The EL14809 frame is available in blue, green, red and Havana, with second color layers in its frame sides. Its slender temples have an elongated metal cuff and houses a three-dimensional engraving of the Elle logo in matte and shiny lettering. The EL14813 has a classic frame front with color ways of brown-green, black-blue, pink-blue and all over black. Temples are revealed in solid pearl, with intricate decorations at their tips.
Pricing Guide: $$
www.charmant.com
ALSO NEW
Marchon Releases Nike Vision Golf X2 and Golf X2 Pro
Marchon has added the Golf X2 and Golf X2 Pro to its Nike Vision performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro were conceived with one goal in mind: to help athletes reach the top of their game. The Golf X2 features a slimmer temple design and top bar to fit easily and comfortably under a hat. The style also includes silicone adjustable temples and a ventilated silicone nose bridge for custom fit, added grip and stability. While similar in design, the Golf X2 Pro features a different lens cut that allows the lens to sit above the cheek, making it ideal for wearers with higher cheek bones. Both the Golf X2 and X2 Pro feature a matte finish on the frames, designed to eliminate reflective glare that can cause visual interference; while certain color ways of both come equipped with Nike MAX Golf Tint that enhances critical details of the fairway and green. www.marchon.com
L'Amy America Bows New Columbia Performance Suns
L’Amy America, a division of global eyewear group TWC-L’Amy, has launched two new Columbia Performance sunglass models which fulfill the increasing demand for varied size options. Norris and Cass Lake provide the ultimate in functionality from shatter resistant, optical quality polarized lenses to luxurious and light acetate frames. These sunglasses are smaller fit models with easy Rx-ability. The Cass Lake is a 6-base classic, constructed of Columbia’s new “pressed” bi-layer acetate with matte buffed finish offering a feminine and fashionable approach for the outdoors with two-tone colorations. The Norris Lake, also a 6-base classic, takes a slightly more angular approach with a unisex design offered in three different, two-tone frame colorations and lens options including Grey flash and Brown flash. The Columbia Performance Sun collection is supported by point-of-purchase materials such as counter cards, duratran imagery, counter and floor displays. Each sunglass includes a semi-rigid, zipper case with carabineer clip. www.lamyamerica.com
Eastern States Diva Eyewear Debuts New Sun Styles
Eastern States Eyewear has announced the release of five new sunglass styles in Diva Eyewear. Three metal and two plastic styles play on Diva’s use of artistic, jewelry inspired treatments and its dynamic use of Austrian Swarovski Crystal enhancements. The classic fashion shapes feature a progressive twist utilizing intricate metal contouring and clever angles and cuts. With none greater than a six base, each style is easily RXable. Brilliant acetate temple colors sport multi shade striations and marble finishes that work in tandem with wearable front shades on every style. Fashion colors such as violet, burgundy, forest green, and cognac compliment the classics such as black and brown. www.eseyewear.com
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