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LAUNCHES
Mykita Launches Bespoke Design with MVO Collection
Quick Take: Mykita has released the My Very Own (MVO) eyewear collection of exclusive optical and sun styles. The MVO collection integrates three digital technologies to tailor the design and fit of every pair of glasses to the individual topography of every face.
Wearer: According to Mykita, a perfectly tailored frame is not only important for the sake of appearance, but a prerequisite for optimal vision. To date, the combination of anatomic design, digital technology and optometric perfection is the first of its kind and will affect a new sense of sight in wearers of corrective eyewear, the company said.
Specifics: The MVO process also incorporates individual lens centering data to ensure the lens is precisely positioned in front of the eye. Other customizable options include choosing the eyewear shape, color, lenses, hinges and inner temple personalization.
Selling Points: To achieve the bespoke design, Mykita has partnered with Volumental, a leader in the field of product customization, to map the contours of the face using a 3D scanner. Then the digital frames undergo a process of parametric design, where the MVO algorithm can formulate billions of micro-adjustments, such as the width of the frame or the position of the nose pads, to guarantee optimal fit and aesthetic proportions.
Price Guide: $$$$$
www.myveryown.com/en
SECOND LOOKS
Acuvue Oasys 1-Day Presents Tear-Infused Design
Quick Take: Johnson & Johnson Vision Care, Inc. has launched Acuvue Oasys 1-Day with HydraLuxe Technology, a new lens with a tear-infused design.
Specifics: Four key technologies help create a tear-like lens in order to help support a patient’s tear film each day – 1) tear-infused material, complementing the natural tear film with an enhanced network of tear-like molecules, that integrates with contact lens wearers’ own tear film each day; 2) electrolyte-balanced packaging solution to mimic human tears; 3) enlarged optics to help wearers to see clearly even when their pupils may be enlarged due to low-light; and 4) increased lens diameter to ensure full corneal limbus coverage during blinking.
Selling Points: For a majority of contact lens wearers (59 percent), contact lens performance declines throughout the day, correlating with the number of activities performed, and research shows that a full day of activities can lead to eye fatigue and tired eyes. “We honed in on the human insight that patients need contact lenses that can keep up with the daily demands of today’s modern life,” said Millicent Knight, OD, vice president of professional affairs. “This includes looking at computers, smartphones or even living in air-conditioned buildings. Each one is a potential contributor to destabilizing the natural tear film throughout the course of the day, causing a decline in contact lens performance.”
Price Guide: $$$
www.acuvueprofessional.com
McGee Releases New XOXO Girl Styles
Quick Take: The McGee Group has expanded their XOXO Girl Collection with two new styles.
Specifics: Two new optical styles designed for young trendsetters between the ages of 14 and 25.
Selling Points: The latest XOXO Girl Collection combines vivid watercolor acetates with on trend shapes and colors. In amethyst and sapphire, the Daydream features a full acetate frame in a soft rectangular shape. The watercolor-inspired shades of Daydream are paired with complementary temples adorned with a metal foil logo on the end pieces. The Icon has a deep modern rectangular eye shape in a flat metal and acetate combination frame. The Icon is available in jet black matte metal front with speckled blue tortoise block acetate or sangria red front with complementary block acetate.
Price Guide: $$
www.mcgeegroup.com
REM Bows New Jonathan Adler Collection
Quick Take: REM Eyewear has released the Fall 2015 collection of Jonathan Adler Eyewear optical and sun styles that are practical and glamourous, the company said.
Specifics: Jonathan Adler presents four optical and three sun styles for women who are not afraid to stand out.
Selling Points: In optical, the JA102 features a modified square shape, metal front and laminated temple tips, while the JA307 exudes modern American glamour with a rich, two-layer acetate lamination on a cat-eye silhouette. Design elements of style JA308 include a keyhole bridge and a custom-made digital printed acetate pattern inside the temples of a classic round frame. Likewise, the JA309, crafted from rich acetate, sports an oversized square silhouette with beveling and cut-outs on the upper rim. In sun, the Ipanema is a retro-inspired frame that showcases a modified round profile and acetate combo frame front, whereas the Mustique boasts a classic aviator silhouette. The Monte Carlo sunglass possesses a bewitching charm and gorgeous aesthetics for women who value luxury, the company said. This style has an oversized cat-eye shape crafted from rich acetate with a malachite design. Sun styles are equipped with CR39 lenses laser-engraved with a JA logo, while all frames are branded with a Jonathan Adler logo plaque on the temples and a laser-engraved, epoxy-filled ‘JA’ on the circular temple tips.
Price Guide: $$-$$$
www.remeyewear.com
ALSO NEW
Match Debuts New Collection from Float Kids
Match Eyewear introduced new ophthalmic models for Float Kids, including two styles for girls and two for boys. Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own. Boys’ style FLTK-47 is a “Top Gun” navigator metal frame authentically styled with air force striped flange temple décor. Girls’ model FLTK-46 features a butterfly shape metal wire rim front with optical illusion daisy chain relief pattern temples. The entire Float Kids collection is carefully crafted from premium quality components to ensure maximum durability and safety. All Float Kids products are accompanied by protective cases and branded cleaning cloths. www.matcheyewear.com
L’Amy America Adds Nicole Miller Optical Styles
L’Amy America has added three new ophthalmic styles for fall/winter in the Nicole Miller eyewear line highlighting Miller’s innovative use of materials, resulting in eyewear that is urban and sophisticated yet feminine for today’s modern woman, the company said. The Douglaston combination frame has a full modern metal front with gorgeous rich crisscross multi-colored acetate temples and beautiful metal insert that transitions the metal front to the acetate temples. Mixing solids and beautiful tortoise colors in a contemporary eye shape sets the Franklin style apart thanks to a solid color on the temple that transitions to the rich tortoise by way of a single metal. The Gansevoort acetate style has pillow triangle temples with a subtle sparkle detail inspired by Miller’s evening wear. www.lamyamerica.com
Charmant US Releases New Elle Optical Models
Elle Eyewear from Charmant US is the embodiment of everything that is Paris and the Elle woman is an ambassador for Parisian style and flair, according to the company. The new collection draws its inspiration from the purity of minimalism and fluid forms currently dominating Paris catwalks. The EL13392 has marbled temples and a metal frame front with spring hinge in beautiful color combinations. The EL13393 reinvents the iconic Havana look with a new acetate frame that mixes soft curves with an edgy yet feminine modern front. Lastly, the EL13401 is a slender, delicate metal frame with a contemporary deep front and soft fluid curves. www.charmant.com/us
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