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LAUNCHES
Ego Eyewear Launches Max Factor Collection
Quick Take: Ego Eyewear has launched the new Max Factor AW 2015/SS 2016 collection.
Wearer: With elements of glamour, the collection is designed to enhance the facial features and self-expression of women making them look and feel gorgeous, the company said.
Specifics: A collection of optical and sun styles with every temple designed to match the distinctive language of Max Factor products with a stunning metal band accent and brand logo to create synergy across the collection.
Selling Points: In the early 1900s, Max Factor began transforming starlets into Hollywood icons with glamourous makeup looks and hairstyles. He became a visionary make-up artist who founded Max Factor Cosmetics. He even coined the phrase “make-up” and created the first commercially available foundation. To compliment Max Factor cosmetics, key colors including black, white and gold accents are used throughout the collection. The frames will also incorporate colors inspired by Max Factor cosmetics allowing wearers to coordinate their eyewear with their eye shadow or lipstick.
Price Guide: $$
www.egoeyewear.com
Inspecs USA and Vision Ease Debut O’Neill Sunglasses with Coppertone Polarized Technology
Quick Take: Vision Ease has introduced its first frame and lens package. Developed in partnership with Inspecs USA and sun and surf apparel brand O’Neill, the polarized sunglasses deliver the UV and blue light protection of Coppertone Polarized Lenses in modern frames designed by O’Neill.
Wearer: Vance Wright, president at Inspecs USA, added, “By partnering with Coppertone Polarized Lenses, we were able to create a product that looks great and enhances vision and clarity, all while protecting our eyes from the sun’s harmful rays.”
Specifics: The Rx sunglasses are offered as single vision and progressive high definition digital lens designs and are available for wrap frames in +3.00 to -3.00 total power, with a 6 or 8 base lens determined by frame style.
Selling Points: “This package delivers advanced eye-health protection, style and performance from two classic and trusted brands,” said Kari Knapp, senior marketing manager with Vision Ease. The sunglass package is offered in plano and prescription, featuring 14 frame styles in multiple colors and five lens colors. Frames and lenses can be paired in any combination so consumers can design their own look in their prescription sunwear.
Price Guide: $$$-$$$$
www.visionease.com
SECOND LOOKS
Altair Unveils the Bebe Fall Collection
Quick Take: Altair has launched the Bebe September 2015 Collection featuring exotic animal prints and contoured temples in rich jewel tones with textural contrasts.
Specifics: The collection consists of five optical and five sun styles for Bebe girls.
Selling Points: In optical, the temples of acetate style BB5099 have a quilted texture accented with pinpoint studs and pearlized colorations finished with a metal Bebe logo. With contoured metal temples accented by Austrian crystal, the front of style BB5101 boasts contrasting colors in triple laminated acetate with animal print interiors. While style BB5102 is sculpted in rich acetate colorations, the temple tips feature triple laminated animal print. Style BB5103 showcases a modified rectangle shape in handmade acetate adorned with a Bebe logo plaque. The stainless steel, semi-rimless front of style BB5107 also features contoured temples with Austrian crystals. In sun, the modified square style BB7145 is crafted in handmade acetate with enamel filled crocodile patterns etched into the front and temples. Also featuring contoured temples with Austrian crystals, style BB7146 sports an oval shape, whereas style BB7147 has an oversized modified rectangular shape in glittery tortoises. Like optical style BB5099, sun style BB7148 features an oversized round frame with an ombré snakeskin pattern, while style BB7155 has a petite rectangular shape in black horn and tortoise colorations.
Price Guide: $$
www.altaireyewear.com
McGee Presents Vera Bradley Sun Collection
Quick Take: The latest Vera Bradley Eyewear Collection by The McGee Group combines classic styles with signature Vera Bradley prints for a modern meets vintage look.
Specifics: Six sun styles in classic eyeshapes and acetates.
Selling Points: Heide is a medium-fit double bar aviator with smoke polarized lenses, adjustable nose pads and metal casted endpieces. Featuring tapered temples and metal embellishments, Cadence sports a rounded square eyeshape in high-shine acetate. With a combination of solid and crystal acetate in a modern rectangular shape, Portia showcases a CNC basket weave texture on the exterior temples offset with recessed Swarovski stones. The thin gold temples of Barbara feature signature VB patterns on the temple tips in an aviator shape with gradient lenses and a Windsor rim. Boasting a rectangular shape with polarized lenses, the temples of Eliza are accentuated with a gold bar detail and script logo. Dina is a full-rim acetate frame with curved temples adorned with quilted metal detailing. Signature Vera Bradley colors, such as Impressionista, Katalina Blues, Midnight Paisley, Parisian Paisley and Sierra are found throughout the collection.
Price Guide: $$$
www.mcgeegroup.com
A&A Optical Introduces New Crocs Styles
Quick Take: A&A Optical has announced the release of new optical styles from Crocs eyewear that incorporate the unique style and creative design of iconic Crocs products.
Specifics: Two new adult styles that embody the relaxed and distinctly fun Crocs spirit.
Selling Points: The Crocs collection uses an assortment of high quality materials such as ultralight weight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Style CF386 features a modified round stainless steel front and two-tone silicone rubber temples for a sporty design and sophisticated shape. Style CF3013 highlights the face with bright colors and clean lines. This acetate frame sports silicone rubber temples and a classic rectangular front. Each style is available in three wearable color options.
Price Guide: $$$
www.aaopticalco.com
ALSO NEW
Kenmark Adds Styles to Timex Style Line
The Kenmark Group has added styles to the Style by Timex collection. Style by Timex embodies the fashion-forward and stylish side of Timex and is known for vibrant colors and interesting temple décor. The new Meander and Junket are the latest styles in the collection that continue to uphold this design aesthetic. The Meander for women is a full zyl frame with a decorative metal hinge. It comes in two eye sizes, 49-17-130 and 51-17-135, and is available in aqua, cherry and eggplant. The Junket is also a women’s style and is a metal/zyl combination frame with a touch of décor sweeping the frame front. It comes available in brown, robin and raspberry colors, also in two sizes, 49-17-130 and 51-17-135. www.kenmarkoptical.com
Tura Expands Titanflex Select Sub-Collection
Tura has expanded their Titanflex brand’s luxury Select sub-collection manufactured in the factory that originated memory metal technology. The new men’s ophthalmic styles focus on the synergy of the brand’s memory metal technology with modern European design. The latest models feature a soldered flat metal bridge on a wire or flat metal frame fronts. The stylish and contemporary flat metal front of style 820671 features a wearable geometric shape with softer corners, flex stainless temples and a rubberized coating for a matte look and soft touch. The 827010 is a sleek rectangle with rounded bottom edges, a pierced temple and acetate top bar. The 827012, also a rectangular shape, features sharp bottom edges on the front with flexible stainless steel, contrasting color temples and piercings. All frames are progressive-friendly. www.tura.com
Modern Optical Offers New Modern Art Styles
Modern Optical International has released five new styles for its Modern Art Collection which makes elegance and sophistication accessible to all women. Ultra-feminine detailing and tasteful embellishments define this collection with many styles including spring hinges, deeper silhouettes, and silicone nose pads. The new A368 is a mixed material frame in a cat-eye style with gemstone embellishments. A metallic lattice pattern sets the stainless steel A369 apart; while the A370 features a larger silhouette and an abstract tone-on-tone zyl coloration. Laser-engraved stainless steel in rich colors mark the semi-rimless A371 and the ultra-feminine A372, a softly shaped compression mount frame, features dimpled, thin stainless steel temples with a single multi-faceted gemstone. All Modern Art frames are covered by a two-year warranty. www.modernoptical.com
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