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LAUNCHES
GSRx Launches Proper Optics: Complete, Affordable Eyewear for Independents
Quick Take: GSRx, a supplier of frames, lenses and lab services, is introducing Proper Optics, a consumer-facing brand and in-store marketing concept.
Wearer: Proper Optics is designed to give independent eyecare practices what GSRx describes as “complete, premium eyewear at a price point that allows them to retain more patients in their optical, increase second pair sales and attract new patients.”
Specifics: The Proper Optics product line consists of stylish, high-quality frames and lenses with pricing designed to keep patients in the practice while maintaining profitability. Frame pricing to the patient always includes single-vision lenses in plastic or polycarbonate.
Selling Points: The Proper Optics catalogue includes over 280 frame styles. The Epik lens series includes progressives in three levels of customization, customized single vision and a range of lifestyle and task-specific designs. Lens treatments include Infinity Non-Glare and Infinity Clear Non-Glare, offering premium anti-reflective performance, scratch resistance and cleaning. “Price pressure and intensive marketing from national chains and online retailers is reducing the Rx capture rate and the profitability of independent practices,” said Dave Jochims, CEO of GSRx. “Independent practices are losing revenue, along with the ability to assure the quality of the patient’s visual experience. Proper Optics levels the playing field by giving practices a way to keep price-conscious patients in the practice, while offering the optical quality that meets their standard of care.”
While the performance and style of Proper Optics eyewear is high enough to be a practice’s featured line, it can also work well alongside name-brand frames and lenses, according to Jochims. “Proper Optics can be introduced when it becomes clear that the patient is going to leave with the Rx. It can also provide an attractive second-pair option for a patient who has spent a significant amount of money on a branded first pair. The patient ends up with a more complete vision solution, and the practice increases its revenue,” he said.
www.gs-rx.com, www.properoptics.com
Shamir Launches One-Click Spark Mi Measurement Device
Quick Take: Shamir Insight, Inc. has announced the launch of their newest measurement device, Spark Mi.
Wearer: Spark Mi offers patients greater comfort and a hi-tech experience, while it saves the optician time and guarantees precision, the company said.
Specifics: According to the company, the Spark Mi looks and acts like an ordinary tabletop mirror, but is actually an advanced new measuring device that allows ECPs to take all required measurements in one click for clear and most dark lenses.
Selling Points: With Spark Mi, the patient looks in the mirror wearing their chosen glasses. The optician clicks once and the patient’s image is captured. The image appears on the optician’s computer screen, along with an immediate and accurate, automatically measured PD. The optician can now receive other measurements needed from the computer including FH, frame box, DBL, Vertex, panoramic and pantoscopic tilt. For added convenience, a USB cord is included with the Spark Mi to hook up the device to the ECP’s computer. “The Spark Mi is yet another innovation from Shamir designed to drive practice efficiency and patient engagement,” said Mark Becker, VP marketing and strategic partnerships. “We are excited to bring this new offering to Shamir customers to help them grow their practice, save time and create a better patient experience."
www.shamirlens.com
SECOND LOOKS
Marcolin’s Guess Partners With Foundation For New Collection
Quick Take: Guess Eyewear by Marcolin has partnered with The Get In Touch Foundation to create a special edition sunglass and optical frame that help supports the non-profit organization’s commitment of raising breast cancer awareness.
Specifics: One optical and one sun style for women.
Selling Points: The modified rectangle shape of optical style GU 2601 features a thin front profile handcrafted in acetate, while the modified square front shape of sun style GU 7484 features soft gradient lenses that enhance the frame’s retro-inspired design. Keeping in line with the foundation’s pink color palette, the front of each frame is delivered in black with light pink revealed on the back. Rose gold metal temples are embossed with the Heritage 4G logo pattern, while a rose gold metal Pink Ribbon adorned with stones commemorates the fight against breast cancer on each temple tip.
Each frame will be offered in a pink case enclosed in a pink gift box. Along with the two styles, Guess Eyewear is making a monetary donation to The Get In Touch Foundation. According to the company, the donation will help educate people of all ages on how to “get in touch” with their bodies and provide information about this breast health initiative.
Price: $$-$$$
www.marcolin.com
ALSO NEW
Charmant Introduces Line Art Eyewear Collection
 Charmant Eyewear presents Line Art, a feminine, elegant and graceful collection. Inspired by music, each frame from this line is made from Excellence Titan, one of Charmant’s own developments that allows for long-term stability and ultimate wearing comfort, the company said. Temples from the collection are made of a delicate chorus design that consists of five wires interwoven together. The wavy pattern gives a delicate look, yet it’s strong and flexible. Style XL2081 is inspired by the look of fine feathers, while the lens shape follows modern trends. The pattern is created by using a stamping technique that is inspired by traditional Japanese woodcut art. The second chorus style, XL2082, is inspired by Moroccan-style fine art. A combination of color stamping treatment and epoxy is used to achieve the appearance of this frame with deeper lens shapes. Style XL2083 is a full rim style that comes in brown, pink and purple, while style XL2084 is inspired by Moroccan dishes and furnishing, and comes with deeper on-trend lens shapes.
www.charmant.com
Koali Adds to Collection for Morel Lunettes
 Koali continues to be inspired by the movement of plant life. The company has added a follow-up release of Clematis, featuring two-tone (inside/outside) stainless steel fronts. Clematis 2 is based on the effects of movement, depth and texture using exclusive acetate developed by Morel for Koali in partnership with Mazzuchelli. The material is produced in blocks to combine intensity and visual lightness. Fitted with slim temples, the frames come with an exclusive micro-fused flex-hinge in the form of a “K.” Colors for these frames are created from different shades of the same color or in some cases three different colors. Clematis 2 is available in three models with a palette of eight exclusive colors.
www.morel-france.com
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