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LAUNCHES
Spy Optic Launches Rx Happy Lens
Quick Take: Spy Optic is releasing a prescription version of its Happy Lens.
Wearer: Customers seeking sun lenses in eyewear, snow and moto goggles and need to wear a prescription as well.
Specifics: The Rx Happy Lens is digitally surfaced and features a fully compensated design using position of wear measurements; single vision and progressive designs (Inscribe Sport 2) are available. The lens features a premium backside AR coating produced by iCoat.
Selling Points: “The primary purpose of a premium sunglass is to protect the wearer from the negative effects of the sun,” noted Jim Sepanek, executive vice president of Spy Optic. “Those who require a prescription can now enjoy the benefits of the Happy Lens with a digitally surfaced, fully compensated free-form design with a premium backside coating. The result is protection against all the bad rays, UV and shortwave blue light, while transmitting more of the good rays, those long wave blue light rays that provide a positive effect on circadian rhythm.”
The Rx Happy Lens is offered in polarized and non-polarized versions in Spy Optic’s complete line of sunglasses, snow and moto goggles. Base colors are bronze (brown), grey green; Spectra (dielectric coating) colors are blue, green, black, red, orange, gold, silver and pink.
www.spyoptic.com
SECOND LOOKS
Marcolin Introduces #GuessEyeCandy Capsule Collection
Quick Take: Marcolin has comprised a colorful collection of optical styles in its #GuessEyeCandy capsule collection.
Specifics: Optical styles that blend fashion and function.
Selling Points: The collection is designed in a two-tone palette featuring thin plastic and lightweight metal frames. The styles are designed for a youthful audience and provide a great way to add a pop of color to the everyday look. Frame shapes include butterfly (GU3010), rectangle (GU3004) and squared (GU3008). While these silhouettes in the #GuessEyeCandy capsule collection are suited for a fashion-forward girl, they are also accompanied by unisex styled frames including the GU3009 and GU3012. The frames which are designed, produced and distributed by Marcolin will be available at select vision retailers worldwide.
Price Guide: $$
www.marcolin.com
Luxottica Debuts the Prada Minimal Baroque Collection
Quick Take: Prada celebrates its most iconic sunglasses which were originally born on the Prada runway and updated to create this new special collection, Prada Minimal Baroque.
Specifics: Rooted in innovation and tradition seeks to cultivate contrast where exaggeration is essential. Minimal Baroque’s sunglass collection celebrates the combination of creative experimentation and meticulous craftsmanship that each frame represents.
Selling Points: Giving new life to the flower and foliage motifs that grew wild in the Baroque period, Minimal Baroque draws inspiration from one of art history’s most exuberant eras. “Stylized plant life— acanthus leaves, laurel branches and palm fronds—are abstracted into scrolling garlands that bud into the defining curve of elegant sunglasses. In each of the three Minimal Baroque styles, ornate and intricate motifs of the past are refined into a single streamlined gesture,” the company said.
The collection is currently available on Prada.com, in Prada boutiques and independent opticians.
Price Guide: $$$$$
www.luxottica.com
MediNiche Offers Improved OcuDerma Eye Gel
Quick Take: OcuDerma is now available in an improved version through MediNiche, Inc. a St. Louis-based health care products company.
Specifics: The OcuDerma formula has been updated so that it not only keeps the skin around the eyes healthy but also helps to reduce visible signs of aging.
Selling Points: The cooling and smoothing peptide packed gels helps to revitalize the delicate areas of skin around the eye. This updated OcuDerma formula also helps to minimize the appearance of fine lines, tightens and tones the skin as well as decreases the appearance of dark shadows and circles and diminishes the appearance of under eye bags and puffiness. OcuDerma’s new formula does not include fragrances, artificial dyes, parabens, sensitizers or pre clogging agents. Additionally, the packaging has been updated to include an airless pump bottle and a unique “Sani-Dose” pump dispenser that delivers the eye gel without the need to dip ones fingers into a jar, reducing the risk of contamination.
www.mediniche.com
ALSO NEW
Fysh UK Adds New Model
 WestGroupe’s Fysh Urban Kool (UK) Eyewear has added a new model—F-3567. With its subtle yet attractive styling, the stainless steel model was made to be an everyday accessory. The thin silhouette of the modified rectangular shape gives the frame a unique and soft look. The delicate laser-etched swirl filigree design that dresses the bridge, the end pieces and the temples, makes this frame ultra-feminine and delicate. Style F-3567 is available in autumnal hues of black emerald, ink purple, black gold and eggplant red. The unique combination of design elements—a key inspiration for the entire Fysh UK collection—gives model F-3567 an interesting and eye-catching look designed for women looking for fashionable and original styling, the company said.
www.westgroupe.com
PaperStyle Presents New Color Patterns Inspired by Art
 PaperStyle has added four new color patterns to its Rock and Thin collections. The new patterns Asia, Amor, Bouquet and Jardin, aim to inspire emotions through eyewear. Asia’s frame fronts are inscribed with verses from an ancient Japanese song, while Amor carries the words of a poem by Goethe. Bouquet is a pastoral theme with the names of flowers and Jardin quotes the romantic words of love from a poem of the same name by Jacques Prévert. Filled with color and poetry, these frames are designed for the artsy wearer who also loves classic, romantic poems.
www.paper-style.it
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