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LAUNCHES
Luxottica Launches Ray-Ban Truly Yours Prescription Lenses
Quick Take: For the first time, Ray-Ban is offering a wide range of frames with authentic Ray-Ban prescription lenses that guarantee better vision using high-quality lenses.
Wearer: Single vision and progressive lens wearers who are fans of Ray-Ban.
Specifics: Digitally built lenses are tailor-made to specific vision correction requirements providing clearer vision and alleviating eye strain. This new service offers colors ranging from standard g-15 to flash to gradient lenses. Prescription lenses feature the Ray-Ban logo in the corner of the right lens, with the Ray-Ban initials engraved on the left. The entire offer is built to serve single vision and progressive needs in both sun and optical.
Selling Points: The lenses are made from polycarbonate to create sun lenses that are light yet durable, and offer only DST lenses to make sure the optical features of the lenses can be optimized for each specific sunglass style. All sun prescription lenses come with the Ray-Ban logo marking and rear side AR providing a unique premium lens. For clear lenses, the company is offering a range of materials and treatments as well as introducing similar branding (logo and engraving) on the lenses that have become a hallmark of the brand’s products.
Fabrizio Uguzzoni, president of Luxottica Wholesale N.A. said, “For years, customers have been asking for the complete pair of branded Ray-Bans. Until now, we were missing the finishing touch—the customer’s prescription lenses were not produced with the Ray-Ban logo etched on. Having branded frames plus branded lenses produced and assembled in the same place will provide customers with the most authentic Ray-Ban experience possible.”
Ray-Ban prescription lenses will launch on April 10 and will be previewed at Vision Expo East in a dedicated area (Booth #2153), where the lens product, operational model, labs, capabilities and overall value proposition for the market will be showcased. The complete pair will be processed in Luxottica’s newly-expanded Atlanta hub, which combines lab and distribution center.
www.luxottica.com; www.ray-ban.com
Safilo Debuts OXYDO Sunwear From Its New Atelier Division
Quick Take: Safilo is launching OXYDO Sunglasses as a part of its newly created Atelier division.
Wearer: Those seeking a sophisticated, cosmopolitan look.
Specifics: The collection will debut with four sun styles that infuse “Made in Italy” with new stylistic blends that connect with the world of art, the company said.
Selling Points: The frames, which showcase eclectic, inventive design concepts with the iconic, highlight the balance between quality and technology. Elements of experimental architecture and geometry, high definition details and evocative shades can be seen throughout this collection. OXYDO’s wearable sculptures infuse the contemporary into shapes of the future. “Conceived for sophisticated and cosmopolitan individuals, each piece is available in a limited edition—exclusively made for the customer—and marked by an identifying code highlighting the year of the model’s release in numeric progression,” Henri Blomqvist, CEO of Safilo North Americas said. Each piece in the collection is marked by an identifying progressive code (O.No.), which features the numeric progression of the year and of the released style.
Price Guide: $$$$$
www.safilo.com
Altair Eyewear Introduces the StudioGrand for Cole Haan Collection
Quick Take: Cole Haan Eyewear is launching the StudioGrand Eyewear collection from Altair.
Wearer: Individuals looking for elegance and innovation.
Specifics: This collection features minimalist silhouettes made for the multifaceted woman and incorporates both comfort and functionality in three optical and three sun styles.
Selling Points: StudioGrand draws inspiration from kindred spirits and pioneers of movement like principal dancer, Sara Mearns of the New York City Ballet, according to the company. Featuring double handmade acetate, lightweight rubber co-injected temples and Ti-Flex bridge technology, the eyewear embodies elegance and innovation. The soft color palette featured on new styles include smokey greys, soft blush, matte browns and satin blacks.
Optical style CH5018 is an elegant, slim modified rectangle shape with handmade acetate fronts and lightweight, dual-colored rubber co-injected temples. In sun, the CH7029 style is a rounded square shape featuring a side cup design on the frame fronts to allow for extra coverage. The dual-colored co-injected temples tieback design inspiration from StudioGrand footwear.
Price Guide: $$$
www.altaireyewear.com
SECOND LOOKS
Modo Unveils a New Series R 1000 + Titanium
Quick Take: Modo is releasing a new series within the Modo line called R 1000 + Titanium.
Specifics: The series is debuting features new to Modo which include the R 1000 plastic front and titanium temples with screw less hinges.
Selling Points: Finding the optimal balance of form and function, R 1000 + Titanium embodies this philosophy with this debut of its thinnest plastic frames yet. The R 1000 + Titanium is a combination of a Resin 1000, a super-light and flexible memory plastic front combined with Modo’s Beta Titanium 153 for the temples which are all bound together with a screwless hinge. R 1000 allows for functional advances in eyewear not only for its thin proportions, but also its strength, flexibility and dimensional stability. Light and comfortable to wear, the frame will always retain its original shape, the company said.
Price Guide: $$$$
www.modo.com
Blake Kuwahara Bows Personal Capsule Collection for Spring 2017
Quick Take: Blake Kuwahara is debuting a limited edition capsule collection, Blake Kuwahara Personal.
Specifics: 100 sets of this limited edition collection of three styles in two colorways will be available worldwide.
Selling Points: The frames in this collection are all textured by hand using brushes and drills. They are then hand rubbed with pigment to highlight the nuances in the surface. The logo on each frame is casted in sterling silver and oxidized to give it the proper dimension and patina. Additionally, the Blake Kuwahara Personal Collection will come with a custom designed wooden presentation tray and the box and case will also be available in a special color.
Kuwahara said, “I wanted to make a very personal statement with this collection. These are all styles that would be in my personal eyewear wardrobe and complement the clothes I wear and fit into my own aesthetic sensibility. I wanted to incorporate the Japanese design philosophy of ‘wabi sabi’ (irregularities enhance and create the beauty of an object) but in a quiet and refined way.”
Price Guide: $$$$$
www.blakekuwahara.com
Nina Ricci Debuts Spring 2017 Optical and Sun Collection
Quick Take: Nina Ricci’s spring 2017 eyewear collection celebrates the charm and elegance of icons of the 60s and 70s.
Specifics: optical and sun styles.
Selling Points: Creativity and experimentation unite to generate modern styles with a contemporary feel. Building off of the synergy between the French house, the feminine, chic collection of sun styles are defined by “pure lines” and “back to the 70s.” The first features clean, subtle lines that are underscored by transparencies and delicate hues while the second brings more of a vintage, retro feel with sleek oversized silhouettes in a vibrant range of colors. The sun collection is balanced by a striking assortment of optical styles that radiate sophisticated elegance, conveying a feminine and refined atmosphere. Acetates with round cat eye shapes prevail. Iconic models with timeless design reinterpret the code of the brand’s style while on the other, contemporary frames dare with a bolder look.
Price Guide: $$$ to $$$$
Derigo.us
ALSO NEW
ProDesign Denmark Presents New Styles from the Danish Heritage Collection
 ProDesign Denmark, a creator of contemporary eyewear inspired by Danish design traditions, is introducing new styles from the Danish Heritage Collection, an interpretation of an urban and edgy design emerging from classic Danish design. The collection features vivid colors, special hinges and unique details, making the frames one-of-a-kind. The design team worked with scale and form to create a bold variation of shapes that reinvent the understanding of basic eyewear, the company stated. The collection features the vintage look of the 50s while adding a modern twist through intricate details.
www.prodesigndenmark.com
Wiley X Adds Three New Black Ops Collection Sunglasses
 Wiley X is adding three new Black Ops Collection sunglasses to its lineup. All Black Ops shades combine a special matte black frame with versatile smoke grey lenses for excellent performance and visual acuity over a wide range of conditions, the company said. The Black Ops Collection Climate Control WX Enzo features the removable Facial Cavity Seal, engineered to block out wind, airborne debris and reflected light. The other two additions, WX Ignite and WX Nash, are a part of the company’s Active Lifestyle Series. The lightweight yet rugged frames feature soft rubberized temple tips for a comfortable, secure fit. The WX Nash is also offered with polarized smoke grey lenses for wear in high-glare environments.
www.wileyx.com
ic! berlin Introduces New Rubber Collection
 ic! berlin is introducing its first rubber collection. Inspired by the flexibility needed by someone on-the-go, the new range of sporty and bendy rubberized sunglasses comes in three new shapes. Handmade in Berlin, the three new styles Wipeout, Kingpin and Pulse, are treated with polyurethane-based thermoplastic elastomer (TPE-U) which strikes a balance between high performance sports eyewear and high fashion sheet metal eyewear. ic! berlin is also debuting a selection of styles in popular, existing materials: stainless steel, sheet metal and acetate. The new metal sunglasses include Carla L., Jonathan I. and Klimek P. The metal Rx frames are Crossley, Jens K., Paul R. and Sandy G. In a mix of metal and acetate is Rx frame Gert H. along with Maira B. and Sunny, which are new to the collection.
www.ic-berlin.de
Cocoons Eyewear Showcases New Fitover Computer Eyewear
 Cocoons Eyewear has added new fitover computer eyewear to their collections. Featuring the trademarked Purify HEV blue light filters, the new frames are available in eight patented frame designs that include Flex2Fit adjustable temples, 360 degrees of full wrap protection and a velvety, smooth Soft Touch finish. The Cocoons Purify lens system blocks high-energy visible (HEV) blue light to provide soothing relief from eyestrain caused by Computer Vision Syndrome. The fitover computer eyewear soothes the eyes by reducing the cumulative exposure to artificial HEV blue light that can cause irritating eye strain and contribute to the development of vision problems, such as cataracts and age-related macular degeneration.
www.cocoonseyewear.com
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