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LAUNCHES
The McGee Group Launches VOCA Eyewear
Quick Take: The McGee Group is launching VOCA Eyewear created for those active life-enthusiasts and athletes of all ages seeking new experiences.
Wearer: Designed for sport, active lifestyle and casual customers.
Specifics: Active lifestyles frames that incorporate state-of-the-art patented innovations, technology and materials for style, performance and value.
Selling Points: VOCA Eyewear features a variety of lens technologies including VOCA Poly-carbonate (VPC) lenses that provide distortion free optical clarity-total UV protection, impact and abrasion resistance and glare reduction. VOCA TruTint delivers visible light management for specific light filtration, absorption and reflection. VOCA RGO Polarized VPC lenses eliminate glare and improve clarity enhanced color perception and reduced eyestrain. VOCA frame technology includes DualFlo AntiFog Ventilation System which is a patented active and passive ventilation system to allow air flow across the rear surface of the lens while in motion to help reduce fogging. When stationary, hot air escapes out of the top of the lens for additional ventilation. VOCA DualFlo is the only system on the market that ventilates while keeping ambient light and debris from entering the eye, the company said. The frames also feature AutoLoc Lens Interchange which is a spring activated lens retention system that eliminates undue stress on the lens. Additionally, VOCA frames are engineered with polyamide-grilamid TR90 which can withstand extreme hot and cold temperatures.
Price Guide: $$ to $$$
www.mcgeegroup.com
SECOND LOOKS
ic! berlin Debuts Its New Plotic Collection, Urban
Quick Take: ic! berlin is debuting its new collection of 3D printed printed plotic eyewear.
Specifics: Five new models—optical and sun; Metropolis, Dystopia, Utopia, Uptown and Downtown.
Selling Points: Launched in 2015, plotic is ic! berlin’s standalone collection of 3D printed eyewear, and the new urban collection features new perspectives and contradiction, explored with new hybrid constructions, 3D printed textures and new colorways. For summer 2017, the plotic collection takes an urban twist with inspiration from utilitarian brutalist architecture that can be seen in both uptown and downtown structures. The collection features new colorways such as brutal blue and powdered beige. Additionally, for the first time, temples can be adjusted up to 10 mm thanks to the new vario temple.
Price Guide: $$$$$
www.ic-berlin.de
ALSO NEW
Blackfin Lamina Plus Intros New 2017 Models
 Blackfin has added four new models to the Blackfin Lamina Plus collection. In this collection, cellulose acetate combines with beta-titanium in a clever combination that adds new style notes to the brand. Roseway BF810 is a women’s style featuring slightly elongated oval eye-rims and a color range that plays on contrast. Men’s styles include Lockeport BF803 which gives off a slight panto feel embellished with chunky rounded eye-rims. The Rockland BF805 and Jedway BF804 are two square styles that harken back to the original frame designs from Blackfin. However, the Jedway BF804 is equipped with a longer temple of 150-160mm.
www.blackfin.eu
Mykita Lite Adds New Mixed Material Models
 Mykita is combining the warmth of acetate with the mechanics of the stainless steel Mykita hinge construction in the addition of new mixed material models with the Mykita Lite collection. New arrivals Alfur and Aluki can be seen in dark amber or tortoise shell colorways while the Samu style is constructed primarily of stainless steel with touches of acetate. All of these new models showcase an understated, noble aesthetic.
www.mykita.com
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