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LAUNCHES
Marchon Unveils Its Longchamp Collection of Eyewear and Sunwear
Quick Take: Marchon is unveiling its Longchamp eyewear collection featuring feminine shapes, vibrant colors and innovative designs.
Wearer: Individuals seeking elegant yet innovate frame styles.
Specifics: Each of these styles is inspired by the iconic Longchamp bag collection and embodies the brand’s elegance while honoring the company’s tradition of excellence.
Selling Points: “Eyewear is a complementary and logical new product category for the Longchamp brand,” said Jean Cassegrain, CEO, Longchamp. “Eyewear was the missing element to complete and enhance our portfolio and the wardrobe of the Longchamp woman.” In sun, the LO604S is a teacup shape that garners a contemporary twist with the combination of the acetate front with metal temples. Paris Premier hinges recall the brand’s range of luxury handbags with its “D” shaped hardware while the Longchamp horse emblem sits discreetly on the temple tip with the engraved brand logo on both sides. The LO2604 optical style is a rectangular silhouette that stands out with its Roseau Bamboo hinges—one of Longchamp’s most recognizable symbols.
Price Guide: $$$ to $$$$
www.marchon.com
Mondottica to Launch Spine at Vision Expo West
Quick Take: Mondottica is launching their line of eyewear from Spine at Vision Expo West this year with a new, expanded collection, introducing the new 4.6 hinge.
Wearer: Individuals seeking innovation and flexibility in their frame styles and fit.
Specifics: 11 optical with seven plastic and four metal. Six sun styles with two metal and four plastic.
Selling Points: Inspired by the interaction between vertebrae, Spine solves age-old hinge limitations. Spine hinges grip all day, morphing to fit any face shape and head size all with the lightest of touch. There are no screws, and the temples open and close smoothly and gradually without flicking and traditional “dead” points. The new 4.6 hinge has the same performance of the 7.5—just half the size. The original 7.5 hinge provides that strong statement which perfectly displays the signature hinge that is unmistakably Spine while the 4.6 hinge gives way to a more subtle and minimalist look.
Price Guide: $$$
www.mondotticausa.com
SECOND LOOKS
L’Amy America Debuts Nicole Miller YourFit Titanium
Quick Take: L’Amy America is launching a new category of titanium ophthalmic frames for women in the Nicole Miller YourFit segment.
Specifics: These frames feature Nicole Miller’s signature “tough girl” chic detailing on the temples coupled with the thin profile and light weight design that comes with titanium frames. The new styles come in enhanced sizes for modern, contemporary women requiring a larger size frame.
Selling Points: The NM Carman frame is a full rim titanium style with acetate temples while the NM Catherine boasts a semi-rimless design with acetate temples and a modern pattern on the temples as well. The NM Columbus features a chic light weight feel with metal accents on patterned acetate temples. “The launch of Nicole Miller YourFit segment has been a tremendous success and we realized there was a need in the marketplace for modern, chic, urban designs but sized up to fit women who have larger PD requirements,” said Cheryl Canning, VP marketing and brand development. “The new titanium styles are the latest to enlarge this fast growing segment of the Nicole Miller collection and represent the hallmark of Nicole’s design sensibilities.”
Price Guide: $$$
www.lamyamerica.com
Vuarnet Intros New Ice Collection
Quick Take: Vuarnet introduces its Ice collection which blends the technical features of the brand’s iconic Glacier with distinct sleek design appeal.
Specifics: Vuarnet Ice features Vuarnet’s category 3 tinted, mineral glass and state of the art materials.
Selling Points: The modern design of the Ice styles appeal to both the alpine adventurers and urban explorers. Ice is suited for the city, travel, snow sports, running, cycling or sailing. These frames come in a variety of colorways and showcase Vuarnet category 3 mineral glass lenses, performance nylon, removable, protective side shields, stainless steel spring hinges, adjustable rubber temple tips for comfort as well as a new engraved logo treatment.
Price Guide: $$$$
www.vuarnet.com
Artoptic International Launches New Colors and Jewel Details in Gem Series
Quick Take: A range of new colors and jewel details characterize the newest elements of the Gem Collection from Artoptic International.
Specifics: Featuring stylish, elegant shapes, sleek lines and handset Swarovski crystals, Artoptic’s Italian designers have created new luxury looks including the Gem 74 in such two-tone jewel colors as emerald/brown, violet/light violet, onyx/silver, and ruby/goldtone. European high-tech materials are used in the construction of the frames.
Selling Points: At the same time as this launch, Artoptic is releasing a new practitioner program, “Better Vision…Better Looks.” All practitioners can receive free patient call-back cards and those ordering frames will receive an additional 10 percent discount. A new digital catalog of all Artoptic brands, including Gem, Emilio Giani and Partner Collections are included in the latest catalog. It is available by request by calling (800) 522-8572 or via email at artoptic@yahoo.com. Artoptic International, founded in 1963, is known for its diverse collections incorporating fashion, quality and value.
Price Guide: $$ to $$$
ALSO NEW
Luxottica Updates Oakley Fuel Cell and Gascan Models to Feature Texas State Flag
 Luxottica has updated existing Oakley Fuel Cell and Gascan models to feature the Texas state flag. During the month of September, Oakley will donate 100 percent of the proceeds from the sale of these models to Hurricane Harvey recovery efforts. The Gascan, inspired by the street glory of speed machines, features Plutonite lenses that offer top UV protection, filtering 100 percent of all UVA, UVB, UVC and harmful blue light up to 400nm. Three-point fit holds lenses in precise optical alignment to eliminate pressure points while O-Matter stress-resistant frame material is both lightweight and durable for all-day comfort and protection. The Fuel Cell is a mix of art and technology to create a clean, authentic style. The frame showcases both originality and a smooth, sleek look.
www.luxottica.com; www.oakley.com
ClearVision Optical Bows New BCBGMAXAZRIA Optical Styles
 ClearVision Optical introduces the newest styles from BCBGMAXAZRIA featuring seven optical looks. The design elements that are prominent throughout this release include color blocking, glitter and marbled looks. Neutral colors like black, ivory and tortoise are used along with bolder accents of red, blue and emerald. The soft, rounded silhouettes provide a flattering look for female faces. The Oralie is a sleek refined stainless steel frame that features a two tone color way and glitter material on the inside of the temples for a touch of glam. The Wynona is an effortlessly sophisticated style featuring a stainless steel front with sculpted acetate temples.
www.cvoptical.com
Croakies from Hilco Vision Celebrates 40th Anniversary With New Styles
 Croakies is debuting a range of product to celebrate its 40th anniversary. The original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming, and the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability and functionality to active people. Along with their new product, Croakies will also be an associate sponsor of the 2017 Pacific Paddle Games “demonstrating the brand’s top-down commitment on further supporting the vibrant and ever-growing standup paddle market.” As part of Croakies’ overall event sponsorship, and in addition to a multi-tiered on-site presence that will serve to further celebrate the brand’s 40th Anniversary, Croakies will provide all event competitors with an exclusive Pacific Paddle Games-branded eyewear retainer.
www.croakies.com; www.hilcovision.com
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