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LAUNCHES
Eyebobs Launches Prescription Eyewear With Polarized Sun to Follow
Quick Take: Eyebobs is introducing a line of prescription eyewear as well as polarized sunwear.
Wearer: Women and men ages 25 and up.
Specifics: The prescription eyewear will be available on Eyebobs.com and the company’s new Minneapolis retail lab which will officially open in December. The initial Rx collection will consist of Eyebobs’ most popular styles such as “Phone It In,” “Style Guy,” “Soft Kitty” and “Sugar” as well as 10 exclusive styles. In 2018, Eyebobs will introduce polarized sun styles, a collection of over 30 fashion forward frames in acetate and metal. They will be available at eyebobs.com, and brick-and-mortar locations that carry the brand.
Selling Points: As with current product offerings, the Rx collection consists of high-quality, handmade Italian acetate frames. Additional design details include spring hinges for a more comfortable fit and lenses that are anti-reflective and scratch-free. Each pair of prescription frames comes with a one-year no-scratch guarantee.
“Customers often take our reading glasses to opticians in order to ‘hack their bobs’ and put in their own prescription, so we decided to make it a much easier proposition. With the addition of Rx, we’re truly one-stop shopping, offering prescription eyewear, reading glasses, All Day Readers and All Day Sunreaders,” said Michael Magerman, Eyebobs’ CEO. The launch of Eyebobs’ Rx collection coincides with the company’s recently revamped website, which has a number of new features, including a virtual try-on tool and a 30-day exchange or return policy.
Price Guide: $$$
www.eyebobs.com
SECOND LOOKS
Modo Releases Derek Lam Fall/Winter Sun Collection
Quick Take: The latest Derek Lam sun collection from Modo plays with the contrast between oversized acetates and slim temples—reinterpreting 70s style with modern details.
Specifics: Sun styles that are influenced by all-American themes with Western and wanderlust-inspired touches and colors like bright pastels and tortoise textures.
Selling Points: Derek Lam’s laid back elegance shows through these sleek, feminine styles that are wearable yet luxurious. The Venus is an oversized 1970s-style with a hexagonal front, metal detailing and slim temples. The Eris is a large modified round shape. The frame front and temples meet with a cut-out metal detail. The Jupiter is an exaggerated tribute to the aviator with a thick acetate brow line and smooth metal temple tips.
Price Guide: $$$$$
www.modo.com
ALSO NEW
WestGroupe's FYSH UK Adds New Styles to Fall 2017 Collection
 The FYSH UK collection for fall features eye-catching styles from intricate natural, animal and abstract patterns to elevated bright colors and raised effects that provide depth and dimension. F-3586 features a shimmery abstract print that is transferred onto the brow line. This whimsical pattern complements the traditional square shape. Style F-3587 exhibits a subtle cheetah inspired print while F-3588 stands out with a unique modified square shape and a dropped bridge. A standout piece is model F-3590 that comes in four unique color patterns, inspired by the shimmer of metallic fibers. The metallic brow is coupled with a crystal bottom providing a futuristic, gradient effect.
www.fyshuk.com, www.westgroupe.com
A&A Optical Debuts New Ophthalmic Styles from Jimmy Crystal New York
 A&A Optical has released new ophthalmic styles from Jimmy Crystal New York comprised of striking designs that feature hand set Swarovski crystals. With iconic eye shapes and shimmering stone patterns, there’s a style for everyone and every occasion in this collection. The Malaga style features floral cutouts accented by a ribbon of Swarovski crystals. The Zagreb, a half rimmed style, features a flat front and deep oval shape.
www.aaopticalco.com
Komono Adds Four Optical Styles to Elementary Collection
 The Elementary Collection from Komono’s FW17 optical line is all about minimalist metals with their four new styles—Sinclair, Sheldon, Mercer and Hailey. These new styles feature titanium nose pads and ultrathin metal temples. Sinclair showcases oval lenses and minimalist temples. Sheldon is a statement in stainless steel with a single raised bridge design while the Mercer can be seen as the little brother to the Sheldon, it features a subtle and sophisticated modern design. The Hailey features round panto lenses and four versatile colorways.
www.komono.com
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