LAUNCHES
Revolution Launches The Beatles’ Yellow Submarine Sunglasses
 |
Wearer: A very broad range, from younger adult customers to long-time fans of The Beatles.
Specifics: There will be 10 “easy sell-through shapes” in the initial sunwear launch, consisting of 8 plastics and two metal styles. The styles will feature the unique artwork from the celebrated film, which is being re-released this spring.
Selling Points: The sunwear will feature the colorful artwork translated through a patented design transfer process. All ten pieces of the Yellow Submarine line had to get unanimous acceptance from Apple Corps’ board of directors, which includes Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono. There will be a series of special merchandising materials including counter cards, posters and logo plaques reflecting Yellow Submarine’s distinct graphics and colors. Each piece will come with a hard case.
Price Guide: $$$
www.revolutioneyewear.com, (800) 986-0010
 |
Top |
 |
Send your comments to VM |
Legacie Launches PURE Eyewear Collection
 |
Wearer: Those looking for the next technological innovation in their eyewear. Consumers who want choice and who are looking for customizable eyeshapes and temple lengths
Specifics: PURE Eyewear features a revolutionary rimless eyewear manufacturing process, crafted from a single strand of wire made of Xanadium, a proprietary, high-performance alloy, that is threaded through holes in the lenses without the use of screws, hinges or compression mounts.
Selling Points: PURE Eyewear is lightweight, well-balanced and comfortable. Each style is handmade with custom colors that are ion-plated in a high temperature vacuum chamber. Featuring futuristic styling, PURE melds fashion forward shapes and cutting-edge technology.
Price Guide: $$$$$
www.legacie.com, www.pureeyewear.com
|
Top |
|
Send your comments to VM |
Mosaic Eyewear Launches Opo Design’s Qvist Collection in U.S.
 |
Wearer: Qvist Eyewear is for those looking for eyewear shapes with personality and function.
Specifics: Qvist Eyewear rests on a patented spring hinge which makes it very functional and simple. The special snap hinge design makes the plug connections very simple without any screws necessary. The frames are cut out from 0.5 mm high quality Swedish stainless steel sheets.
Selling Points: Qvist Eyewear is highly innovative with the latest techniques utilizing materials such as stainless steel and composite carbon fiber. The frame is extremely light and very comfortable, while the design is focused on comfort and lightness while the collection combines classic styles with exclusive materials
Price Guide: $$$$$
www.mosaiceyewear.com
|
Top |
|
Send your comments to VM |
SECOND LOOKS
Optima Updates 1.67 Finished Lens Design
More Images |
Specifics: Power range is 0.00 to -8.00 to -4.00 cyl, and -8.25 to -10.00 to -2.00 cyl.
Selling Points: The new additions to Optima’s extensive line of high-index products will enable eyecare professionals to make Optima their one stop source for high-index lenses.
www.optima-hyper.com, (800) 621-1216
|
Top |
|
Send your comments to VM |
Marchon Bows the Diane von Furstenberg Spring 2011 Collection
More Images |
Specifics: More than six ophthalmic styles and three sun styles for women.
Selling Points: The elegance of the Spring 2011 DVF collection is evident in the vintage cat eye shapes and brightly colored patterns inspired by DVF scarves wrapped on thin tubular temples. The collection skillfully combines rich materials and iconic logos that are amplified by vivid color combinations on the temple treatments.
Price Guide: $$$-$$$$
www.marchon.com
|
Top |
|
Send your comments to VM |
REM Debuts Lucky Brand Sunwear for ‘Fearless American Spirits’
More Images |
Specifics: Seven new styles that deliver 100 percent all American attitude backed up with 100 percent UV protection.
Selling Points: Crafted in acetate or epoxy-detailed metal, the frames feature bohemian yet preppy shapes that are RX-able. Style names include Aurora, Nigh and Indigo for women; Nocturnal, Midnight and Daybreak for men; and the unisex Moonbeams.
Price Guide: $$-$$$
www.remeyewear.com, (800) 423-3023
|
Top |
|
Send your comments to VM |
ALSO NEW
Safilo Intros New Dior Homme Aluminum Sunglass
Safilo’s new Dior Homme aluminum sunglass reinterprets a classic in a modern way. It is ultra lightweight, high-tech and elegant pilot style features logo treatments on the bridge and temples.
www.safilo.com
|
Top |
|
Send your comments to VM |
Morgenthal Frederics Releases 2011 Look Book
Morgenthal Frederics has released their Spring/ Summer 2011 collection and accompanying look book featuring all the new styles in the collection for the season.
www.morgenthalfrederics.com
|
Top |
|
Send your comments to VM |
Hobie Polarized Unveils the Mayport
New in the Hobie Polarized Motion Series, the Mayport is made of rugged injected TR-90 nylon and features Hobie Polarized’s 100 percent polarized polycarbonate with Megol enhanced temples and Barrell hinges.
www.hobiepolarized.com
|
Top |
|
Send your comments to VM |