LAUNCHES
Safilo Bows New Tommy Hilfiger Kids Collection
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Wearer: Active tweens and teens aged nine to 16.
Specifics: The Tommy Hilfiger Kids debut collection consists of three styles; the TH1076, TH1077, and TH1078. The TH1076.
Selling Points: "We have some great new kid’s frames for this back-to-school season that provide just the right mix of style, comfort and durability," said Timm Parker, vice president of product development and design at Safilo USA. "We are exceptionally excited to debut Tommy Hilfiger Kids eyewear which rounds out and complements our [other] offerings." The TH1076, a rectangular shaped unisex frame available in shiny blue, red, brown and ruthenium, is made of metal and features flex hinges and adjustable nose pads for additional comfort and fit. Style TH1077, a unisex oval shape, also features flex hinges and adjustable nose pads and comes in colors of light lilac, red, blue and brown. The TH1078, another unisex option, is a bold plastic frame in a soft rectangular shape offered in high impact color combinations like lilac with red temples, red with white, crystal with fuschia or blue with yellow.
Price Guide: $$
www.safilo.com
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Smilen Eyewear Launches U.S. Army Collection
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Wearer: Men looking to support U.S. Army morale, welfare and recreation programs.
Specifics: A fashionable, durable, contemporary men’s ophthalmic collection featuring plastic and metal, including stainless steel and memory titanium.
Selling Points: “What attracted us to this brand are the core values of the U.S. Army, including loyalty, duty, honor and integrity,” said Scott Smilen, CEO of Smilen. “Additionally, with 51 U.S. army bases located here, there is a powerful awareness of this brand.” All styles are equipped with spring hinges. As the brand develops, Smilen will add women’s and children’s styles. All licensing fees paid to the U.S. Army for its trademarks provide support to the U.S. Army Trademark Licensing Program. Net licensing revenue is devoted to U.S. Army morale, welfare and recreation programs, Smilen added. Counter cards will be available featuring the tagline “There’s Strong. Then there’s Army Strong.” Each frame comes with a hard case featuring the U.S. Army logo and a camouflage-print microfiber cleaning cloth.
Price Guide: $$
www.smileneyewear.com
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SECOND LOOKS
Viva Presents Harley-Davidson Fall 2011 Eyewear Collection
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Specifics: Twelve shapes featuring a mix of fashion-forward and innovative details for men and women.
Selling Points: The new men’s collection evokes the trend-driven quality of Harley-Davidson, along with the authenticity of the brand’s deep-rooted heritage. A key design element of the men’s optical collection is the creative use of the brand’s iconic logo treatments, including the Harley-Davidson Bar & Shield logo, featured on styles HD 381, 382 and 383. The six new Wearable Art styles from the Harley-Davidson Ladies collection are inspired by the tattoo graphics found on the brand’s apparel and accessories. The styles are bold, yet easy to wear fashion statements for the Harley-Davidson woman.
Price Guide: $$$
www.vivagroup.com
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REM Delivers New Converse Eyewear Styles
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Specifics: Nine new designs from Converse Heritage Optical and Converse Optical.
Selling Points: Classic style, augmented with vintage elements, the Converse Heritage Optical collection draws upon timeless old-school designs that always look modern. The famous Converse logo and signature stars appear in the rivet hinges, all crafted in the best acetate and metal materials. Guys get very vintage this season with the semi-rimless Onto Something in subtle brushed metal, and the We’ll See, which channels the style of a 1950’s jazz great. Ladies get the Pick Up, a wearable cat-eye in a rich horn acetate and purple. The new Converse Optical collection possesses a hint of rebellion with a splash of creative color and independent style. For men, The Other Side features distinctive brushed metal; Here To There sports an abstracted chevron temple and the In Pursuit is a combo of triple layer acetate front with distressed metal temples. Women have two new frames; Free To Go, a two-tone metal frame with curvilinear lines and the Experiment, featuring gradient perforated temples layered for a unique effect.
Price Guide: $$
www.remeyewear.com
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Premiere Vision Unveils New TAG Heuer ‘Vintage’ Sunglass Collection
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Specifics: Four shapes and a variety of lens options, including polarized and all-new gradient photochromic.
Selling Points: In true couture fashion, the new handmade TAG Heuer Eyewear Vintage sunglasses are available in a wide variety of lens options, including TAG Heuer's new signature gradient photochromic lenses with hydrophobic and oleophobic coatings. The hydrophobic coating repels water and mist, while the oleophobic coating helps keep lenses clean by preventing dust and oil from sticking. Additional frame details include; frames handmade in France, an automatic opening mechanism, dual color elastomere temples and lightweight comfort. All TAG Heuer Avant-Garde Eyewear lenses are shatter-resistant, ultra-light and provide 100 percent UVA and UVB protection.
Price Guide: $$$$$
www.tagheuer.com/eyewear
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Tura Unveils New Lulu Guinness Optical and Sun Styles
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Specifics: Sun and optical styles in three trend groupings: Put On Your Pearls Girls, Don’t Forget Your Lipstick and Life is a Bed of Roses.
Selling Points: The Lulu Guinness Eyewear line draws inspiration from vintage fashion and Lulu's iconic designs and is inspired by the glamorous and stylishly classic Lulu Guinness herself. The range has a whimsical charm all of its own, reflecting Lulu's personality in a fun and modern collection. The new eyewear collection is inspired by Lulu Guinness’s favorite design trends. The Put On Your Pearls Girls Eyewear collection evokes the feeling of classic, timeless pearls and includes one sun (L515) and one metal optical style (L709) featuring a trio of pearls on the temples. The Don’t Forget Your Lipstick group includes two optical styles, one metal (L706) and one zyl (L834), as well as a cheeky cat-eyed sun (L512). Lastly, the Life is a Bed of Roses group also includes three styles, two optical styles (the metal L703 and the zyl L835) and a combo sun style (L517).
Price Guide: $$$
www.tura.com
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ALSO NEW
Immagine Eyewear Previews New X-ide Silmo Styles
Immagine Eyewear will debut at Silmo its new X-IDE collection inspired by the most important neighborhoods of New York. Fourteen new models, seven optical and seven suns, evoke the streets and districts of the Big Apple.
www.x-ide.it
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Sama Reveals the Metro 24K Luxury Gold Edition
Sama Eyewear is now offering its top-selling Metro optical frame in a 24K Luxury Gold edition. Crafted from beta titanium for a light weight and flexibility, the Metro 24K three-piece mount is generously layered in 10 microns of genuine 24K yellow gold. Only available in limited quantities.
www.samaeyewear.net
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Ørgreen to Release Razor at Silmo
Ørgreen Optics will release a new optical style into their Helium collection, the Razor. Made of .8mm ultra thin beta-titanium and featuring flex temples, the Razor will be debuted by the Danish brand during Silmo at their booth in the Village.
www.orgreen.dk
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