LAUNCHES
Vision-Ease Lens Launches New Novel and Novella
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Wearer: Progressive wearers.
Specifics: The Novel general purpose lens has a 13 mm corridor and a 16.5 mm minimum fitting height; Novella has an 11 mm corridor and a 14 mm minimum fitting height. The lenses are part of the Anthology Series, a new family of progressives. Characteristics include wearer-validated, balanced designs; optimal viewing area placement for natural head and eye movement; corridor inset that varies by base curve for comfortable convergence and wide intermediate and near binocular viewing.
Selling Points: “The Novel and Novella lenses’ iterative design process was driven by feedback from extensive wearer trials,” said Scott Schaller, VEL worldwide vice president of sales and marketing. “These trials went beyond lens maps and calculations; they took into account real-life wearer comfort in a wide variety of visual tasks and incorporated feedback for maximum performance and patient comfort. As a result, Novel and Novella lenses were optimized for smoothness and softness, the foremost factors in progressive lens comfort.”
Price Guide: $$$
www.vision-ease.com
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SECOND LOOKS
Viva Presents New Harley-Davidson Eyewear Styles
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Specifics: The new release consists of three ophthalmic styles for men and two ophthalmic styles for women, capturing the essence of the brand with unique treatments, including branded chrome temple tips, textured finishes and rivet-enhanced metal trims.
Selling Points: The new styles for men, which include models HD 469, HD 470 and HD 471, feature sleek temples in a combination of acetate and metal. A metal trim enhanced by an innovative textured pattern blends with the temple’s acetate material in a mix of tortoise and horn color combinations, including blue tortoise, tortoise over olive green, black over grey horn, as well as grey over light grey. The new women's styles from the Harley-Davidson Eyewear collection are decorated with enticing bold metal accents. Riveted metal detailing, inspired by motorcycle studded hood designs, accent the handmade acetate fronts of models HD 510 and HD 511, and continues on the temples. A cat eye inspired rectangular shape details the front of model HD 510, while HD 511 showcases a softer cat eye silhouette.
Price Guide: $$
www.vivagroup.com
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The Latest XOXO Rx Sunwear Collection from McGee
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Specifics: Six new Rx-able sunwear styles in the latest colors.
Selling Points: The X2328 is a combination frame with an oversized butterfly eyeshape featuring multi-color acetates and metal accents on the endpiece and temple, while the X2331 features an oversized cat eye shape with ultrathin temples. The X2329 and X2332 are updated retro styles in a modern take on the wayfarer shape. The X2330 has a retro rounded eyeshape with a metal X temple décor and the X2333 is a fashion-forward aviator with a flat metal front and pearlized temples.
Price Guide: $$
www.mcgeegroup.com
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Charmant Unveils New Trussardi Styles
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Specifics: The new frames, inspired by the latest catwalk trends, each feature the hallmarks of the brand: expert design, high-quality production, and elegant Italian style with a contemporary edge and traditional touch.
Selling Points: For men, Trussardi evokes “new masculinity and dandy flair” with 1920s Gatsby glamor. Trussardi men’s eyewear channels an Ivy League mood through distinctive acetate frames. A standout, the TR12741, is a smooth rectangular acetate frame with a distinctive retro look that is both timeless and ultra-trendy. Trussardi’s new women’s eyewear is sophisticated and sleek. Oversized frames take center stage in the collection with two distinct trends: bold rectangular styles with subtle details on tips or temples and rounded frames with eye-catching accents, a mix-and-match combination of material or layered frame fronts. The TR12521 has a well-defined monochrome brow line and slender temples, while the marbled lower rims of the frame front gives a delicate sheen and cosmopolitan touch.
Price Guide: $$$$
www.charmant.com/us
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ALSO NEW
Safilo Introduces Jimmy Choo “Flash” Sunglasses
Safilo has introduced the Jimmy Choo Flash sunglasses for Autumn/Winter featuring sparkling Swarovski crystal detailing prominently displayed on the frame’s front. The new sunglasses draw inspiration from the label’s latest fragrance, Flash, which is meant to evoke the moment of anticipation and excitement every woman feels whilst getting ready to go out for an evening. The front part of the frame is embellished with an intricate glitter fabric that catches the light creating a dazzling and sparkling effect. The sunglasses are available in four colors; nude with gold/nude crystals, black with black crystals, blue with blue/black crystals and black with silver crystals.
www.safilo.com
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Dragon Has Released the Mansfield
Revamping a classic style to create its newest frame, Dragon has released the Mansfield, a style that fuses modern simplicity with a timeless silhouette. Largely inspired by Hollywood sex symbol Jayne Mansfield, The Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Colors include matte black, matte tortoise, Palm Springs pool, and black and white.
www.dragonalliance.com
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Costa Designs Two New Hybrid Metal Styles for 2013
Marrying its patented co-injected molded nylon frame construction with quality corrosive-resistant Monel metal, Costa has added the Conch and Tower, two new hybrid metal sunglasses to its 2013 collection. The Conch is a classic, large aviator sunglass and features sturdy integral hinges and adjustable silicone nose pads. Tower’s retro rectangle shape is a medium fit, and includes no-slip temple tips. Like Conch, Tower features integral hinges and adjustable silicone nose pads. Both Conch and Tower are available with Costa prescription (Rx) lenses, through an authorized optical retailer, which combines its 580 lens technology with proprietary lens designs and in-house digital lens processing.
www.costadelmar.com
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